<![CDATA[Ujung Genteng Sukabumi Beach is one of the tourism destinations in Sukabumi Regency, West Java. Forecasting tourist arrivals is a very important factor for tourist destination policies and contributes to the regional economy and the surrounding community. The purpose of this study is to predict the number of tourists who come to Ujung Genteng Beach, Sukabumi. The method used is the Holt-Winter approach exponential smoothing. The Holt-Winter method is used for data that is not stationary, has both trend and seasonal elements. The Holt-Winters method has two models, namely the Additive model and the Multiplicative model. The data used is visitor data in January 2017 - February 2020, the results of the analysis show that the prediction of the number of visitors to Ujung Genteng beach in March 2020 from the additive model is 300 people with a MAPE value of 85.48% and an MSE value of 31230672.68 and a prediction of the number of beach visitors. Ujung Genteng in March 2020 from a multiplicative model of 740 people, with MAPE and MSE values obtained were 86.34% and 27754873.34.]]>
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