AKSELERASI: Jurnal Ilmiah Nasional
Vol 4 No 2 (2022): AKSELERASI: JURNAL ILMIAH NASIONAL

ANALISIS KEUNGGULAN BERSAING PADA UMKM KOTA SURABAYA

Ayu Endah Wahyudi (Fakultas Teknologi Elektro dan Industri Cerdas, ITTS, Surabaya)



Article Info

Publish Date
30 Aug 2022

Abstract

Most of the factors that cause the competitiveness of MSMEs are still low, namely the quality of MSME human resources is still low, which is influenced by factors of education and managerial knowledge which play a major role in increasing MSME productivity. This study aims to analyze the competitive advantage of SMEs in Indonesia to support the productivity of SMEs in competitiveness. The respondents of this research are business actors in the city of Surabaya. Most of the business actors are managed by women, most of the culinary sector is in great demand by the community and most of the business actors have taken higher education. In addition, the results of this study indicate that business actors can optimize quality products, access suppliers that produce cheap raw materials and skilled business managers. This is expected to be the advantage of SMEs in being competitive.

Copyrights © 2022






Journal Info

Abbrev

ja

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

Description

AKSELERASI: Jurnal Ilmiah Nasional is open access and peer-reviewed Journal, JIN is a scientific journal that contains the results of research and theoretical studies of Social Sciences and Exact Sciences. Managed by GoAcademica Research & Publishing. Focus and Scope AKSELERASI: Jurnal Ilmiah ...