Program Kreativitas Mahasiswa - Kewirausahaan
PKM-K 2013

LAKTASUIT : KOSTUM LAKTASI UNTUK IBU AKTIF

Afifah, Yasmin Noor ( Pendidikan Dokter, Fakultas Kedokteran, Universitas Gadjah Mada)
Amalina, Fadiah Nur ( Teknik Sipil, Fakultas Teknik, Universitas Gadjah Mada)
Indriasari, Amelia Devy ( Pendidikan Dokter, Fakultas Kedokteran, Universitas Gadjah Mada)
Hidayatun, Putri Istiqomah Rizki ( Pendidikan Dokter, Fakultas Kedokteran, Universitas Gadjah Mada)
Kusumastuti, Jayanti Ayu ( Pendidikan Dokter, Fakultas Kedokteran, Universitas Gadjah Mada)



Article Info

Publish Date
29 Dec 2013

Abstract

Breastfeeding is important for children’s growth and development also Mother’s health. Based on SDKI (Indonesia Demograpic and Health Survey) 2012, mothers who do exclusive breastfeeding is increasing. We see this data as a chance for entrepreneurship. Then we have a n idea to make an innovation breastfeeding suit. An easy and comfort suit for breastfeeding named Laktasuit. Laktasuit will make a new paradigm about easy breastfeeding for all active mothers in Indonesia. The process of production is in cooperation with convections. We promoted our products by online and offline medias and distributed as wide as possible. Laktasuit has been distributed to many cities either in Java or other islands. We concluded that Laktasuit is promising with a great prospect and wide potential market. It’s also potential product for campaigning exclusive breastfeeding. Keywords: laktasuit, active mother, breastfeeding, fashion

Copyrights © 2013






Journal Info

Abbrev

PKMK

Publisher

Subject

Economics, Econometrics & Finance

Description

e-Proceedings PKM - M merupakan prosiding elektronik yang mempublikasikan artikel mahasiswa dari berbagai Perguruan Tinggi di Indonesia yang lolos pada Pekan Ilmiah Mahasiswa Nasional (PIMNAS) yang diselenggarakan setiap tahun oleh Diltilabmas Ditjen DIKTI dalam bidang Program Kreativitas Mahasiswa ...