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All Journal Program Kreativitas Mahasiswa - Kewirausahaan
Fadiah Nur Amalina
Teknik Sipil, Fakultas Teknik, Universitas Gadjah Mada
Economics, Econometrics & Finance

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LAKTASUIT : KOSTUM LAKTASI UNTUK IBU AKTIF Afifah, Yasmin Noor; Amalina, Fadiah Nur; Indriasari, Amelia Devy; Hidayatun, Putri Istiqomah Rizki; Kusumastuti, Jayanti Ayu
Program Kreativitas Mahasiswa - Kewirausahaan PKM-K 2013
Publisher : Ditlitabmas, Ditjen DIKTI, Kemdikbud RI

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Abstract

Breastfeeding is important for children’s growth and development also Mother’s health. Based on SDKI (Indonesia Demograpic and Health Survey) 2012, mothers who do exclusive breastfeeding is increasing. We see this data as a chance for entrepreneurship. Then we have a n idea to make an innovation breastfeeding suit. An easy and comfort suit for breastfeeding named Laktasuit. Laktasuit will make a new paradigm about easy breastfeeding for all active mothers in Indonesia. The process of production is in cooperation with convections. We promoted our products by online and offline medias and distributed as wide as possible. Laktasuit has been distributed to many cities either in Java or other islands. We concluded that Laktasuit is promising with a great prospect and wide potential market. It’s also potential product for campaigning exclusive breastfeeding. Keywords: laktasuit, active mother, breastfeeding, fashion
Co-Authors Amelia Devy Indriasari Jayanti Ayu Kusumastuti Putri Istiqomah Rizki Hidayatun Yasmin Noor Afifah