Devotion: Journal of Research and Community Service
Vol. 3 No. 13 (2022): Special Issue

The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest

Pradipta Utama, Andyan (Unknown)
Ningrum Ambarwati, Aprilia (Unknown)



Article Info

Publish Date
14 Nov 2022

Abstract

This study is to analyze the effect of brand awareness , brand image and trust on consumer repurchase intention of PT Astra International Isuzu Warung Buncit Branch. The object of this research is Isuzu truck customers who have bought at least 2 times. Determination of sample size using the formula Hair et al., so that the sample used is 150 people. The research method used is quantitative research and the data analysis method used is PLS ( Partial Least Square) technique through SmartPLS 3.2.9 software, using survey method, with research instrument is a questionnaire. This study proves that brand awareness has a negative effect with a value of -0.147 and is not significant on consumer repurchase interest with a T-statistic value of 1.283. Brand image has a positive and significant effect on consumer repurchase interest and trust has a positive and significant effect on consumer repurchase interest..

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Journal Info

Abbrev

dev

Publisher

Subject

Description

Devotion : Journal of Community Service : is a journal that makes it easy for anyone who wants to publish scientific papers in an intensive manner in research. This journal also aims to bridge the gap between textual and contextual approaches to all clumps of knowledge; So, the journal invited the ...