Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
Vol. 2 No. 2 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2022

Analisis Keterlibatan Masyarakat dalam Mengembangkan Air Terjun Bidadari Sebagai Pariwisata Berkelanjutan Berbasis Masyarakat di Kabupaten Lahat

Geri Ronaldo (Politeknik Negeri Sriwijaya)
Purwati Purwati (Politeknik Negeri Sriwijaya)
Desloehal Djumrianti (Politeknik Negeri Sriwijaya)



Article Info

Publish Date
20 Aug 2022

Abstract

This study aims to make Bidadari Waterfall Tourism Object community-based sustainable tourism in Lahat Regency. This study uses a qualitative-descriptive research method with data collection techniques in the form of interviews, questionnaires, and documentation. The analysis technique in this research is the SWOT analysis. The results of this study obtained a total internal factor of 1.23 and an external factor of 1.29 which means an aggressive policy (growth-oriented strategy). Thus, obtaining four sets of strategies that can be applied to the Bidadari Waterfall Tourism Object includes Sustainable Economy: The quality of the tourism products offered by the community/managers such as rock climbing on the Bidadari Waterfall Wall to attract tourists and Cooperation between the community and managers to become tour guides to increase the income of the local community and managers. Sustainable Social: The polite attitude of the community to show hospitality to tourists visiting Bidadari Waterfall and residents who use local languages ​​can maintain the culture and traditions of Karang Dalam Village. Sustainable Environment: People who maintain biodiversity can maintain their ecosystem to attract tourists. Thus, managers and the community must work together with the local government to develop Bidadari Waterfall Tourism Object as sustainable tourism in Lahat Regency based on the dimensions of sustainable economic, socially sustainable, and environmentally sustainable tourism.

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Journal Info

Abbrev

jtiemb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and ...