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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) IGKOJEI: Jurnal Pengabdian Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Journal of Social Entrepreneurship and Creative Technology Journal of Indonesian Management Journal Markcount Finance
Purwati Purwati
Politeknik Negeri Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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ANALISIS POLA KONSUMSI RUMAH TANGGA PENGRAJIN SONGKET DI KOTA PALEMBANG Lisnini Lisnini; Purwati Purwati
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 7 No. 1 (2012): Orasi Bisinis Edisi VII Mei 2012
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.585 KB)

Abstract

The research was conducted to examine the consumption patterns of mothers single parents in the village craftsmen songket 30 ilir which is the center of the city of Palembang songket industry. The population size is songket 94 craftsmen, from the number of samples was taken using a purposive sampling technique. The results showed that the consumption patterns of mothers craftsmen more food consumption amounting to Rp 606,653.223, - compared to non-food consumption, in which non-food consumption in an independent variable does not include the non-food consumption will be decreased by Rp 11.341.966, -. Food consumption will decline if education and increased investment, while non-food consumption will be reduced if women artisans to increase investment. Conclusion The results of this study of food consumption was higher than non-food consumption.
Pengembangan Usaha Kue Rumahan Uti Palembang Melalui Penerapan Marketing Mix dan Dokumen Bisnis: Palembang “Uti” Home Cake Business Development by Applying Marketing Mix and Business Documents Neneng Miskiyah; Mariskha Z; Purwati Purwati; Yulia Pebrianti
IGKOJEI: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): IGKOJEI: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Peternakan Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46549/igkojei.v2i1.166

Abstract

ABSTRACT Working as a housewife is a job that all women can do. However, being a housewife and an entrepreneur at the same time can only be done by certain women, like our current partner. Nursiati is a housewife and at the same time, she opens a home cake business that she has been doing for 12 years under the name Uti Home Cake Business. Uti Home Cake Business provides various types of cakes and street snacks. Every day, Uti’s home cake business regularly provides 6 types of street snacks and cakes specially ordered by customers. Customers come from various circles and different places in Palembang city, such as the surrounding community, foundations, schools, and government and private agencies. In carrying out its business, our partner does not have business documents and finds it difficult when they are asked for business documents such as notes, receipts, and business stamps. Our partner also never make promotions. Customers know the partner’s pastry business by word of mouth. The partner’s turnover has increased, but the increase in profit is not too high nor constant. The purpose of this community service is that the partner can apply the marketing mix properly to maximize the profit. The results obtained from this activity are our partner now has business documents, product packaging designs, brochures, and the Instagram Online application (IG) for promotion purposes. Keywords: Marketing Mix; Business Documents; Social Media; Home Industry ABSTRAK Pekerjaan sebagai ibu rumah tangga adalah merupakan pekerjaan yang dapat dilakukan oleh semua kalangan wanita. Namun menjadi seorang ibu rumah tangga sekaligus berwirausaha hanya dapat dilakukan oleh kalangan wanita tertentu saja. Seperti mitra kami saat ini ibu Nursiati adalah seorang ibu rumah tangga sekaligus membuka usaha kue rumahan yang telah ditekuninya sejak 12 tahun yang lalu dengan nama usaha Kue Rumahan Uti. Usaha kue rumahan Uti menyediakan berbagai macam jenis kue basah dan jajanan pasar. Setiap hari usaha kue rumahan Uti menyediakan kue secara rutin sebanyak 6 macam jenis kue atau jajanan pasar dan kue yang dipesan khusus oleh pelanggan. Pelanggan datang dari berbagai kalangan dan tempat yang berbeda di kota Palembang, seperti masyarakat sekitar, yayasan, sekolah, dan instansi pemerintah maupun swasta. Dalam melaksanakan usahanya, mitra tidak memiliki dokumen bisnis dan kesulitan jika diminta dokumen bisnis seperti nota, kuitansi, dan cap usaha, dan mitra juga tidak pernah melakukan promosi. Pelanggan mengetahui usaha kue mitra dari mulut ke mulut. Omzet mitra mengalami peningkatan, akan tetapi peningkatan keuntungan tidak terlalu tinggi dan bahkan tetap. Tujuan dari pengabdian kepada masyarakat ini adalah mitra dapat menerapkan marketing mix sebagaimana mestinya sehingga keuntungan yang dicapai lebih maksimal. Hasil yang diperoleh dari kegiatan ini, mitra memiliki dokumen bisnis, desain kemasan produk, brosur, dan aplikasi Online Instagram (Ig). Kata Kunci: Marketing Mix; Dokumen Bisnis; Media Sosial; Home Industri
PERANCANGAN SISTEM DATA PESANAN PELANGGAN BERBASIS MICROSOFT ACCESS PADA DEPOT KAYU DO'A IBU II Devi Napisah; Purwati Purwati; Tika Handayani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i6.2678

Abstract

Perkembangan teknologi informasi mendorong pelaku usaha untuk memanfaatkan sistem terkomputerisasi dalam pengelolaan data.  Depot Kayu Do’a Ibu II masih melakukan pencatatan data secara manual sehingga proses pengelolaan data belum berjalan secara optimal.  Kegiatan ini bertujuan untuk merancang sistem data pesanan pelanggan berbasis Microsoft Access guna memantu data secara lebih efektif.  Metode yang digunakan adalah Research and Development (R&D) dengan Teknik Analisis Data Business Process Management (BPM)/Bussiness Process Redesign (BPR) yang meliputi Analyze Existing Process, Redesign Process, Simulate or Prototype New Process, Implementation Process, serta Monitor and Evaluate.  Hasil kegiatan menunjukkan bahwa sistem yang dirancang mampu membantu proses pengelolaan data harga barang, data pelanggan, transaksi, dan laporan secara terkomputerisasi.  Sistem yang dihasilkan dapat mempercepat pencarian data, mempermudah penyusunan laporan, serta mengurangi risiko kesalahan pencatatan dibandingkan sistem manual yang digunakan sebelumnya.
SOCIAL MEDIA SENTIMENT ANALYSIS TO PREDICT MARKET TRENDS IN THE CREATIVE INDUSTRY Purwati Purwati; Agung Yuliyanto Nugroho; Hamka Hamka; Hendro Sukoco
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
Analisis Keterlibatan Masyarakat dalam Mengembangkan Air Terjun Bidadari Sebagai Pariwisata Berkelanjutan Berbasis Masyarakat di Kabupaten Lahat Geri Ronaldo; Purwati Purwati; Desloehal Djumrianti
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7008755

Abstract

This study aims to make Bidadari Waterfall Tourism Object community-based sustainable tourism in Lahat Regency. This study uses a qualitative-descriptive research method with data collection techniques in the form of interviews, questionnaires, and documentation. The analysis technique in this research is the SWOT analysis. The results of this study obtained a total internal factor of 1.23 and an external factor of 1.29 which means an aggressive policy (growth-oriented strategy). Thus, obtaining four sets of strategies that can be applied to the Bidadari Waterfall Tourism Object includes Sustainable Economy: The quality of the tourism products offered by the community/managers such as rock climbing on the Bidadari Waterfall Wall to attract tourists and Cooperation between the community and managers to become tour guides to increase the income of the local community and managers. Sustainable Social: The polite attitude of the community to show hospitality to tourists visiting Bidadari Waterfall and residents who use local languages ​​can maintain the culture and traditions of Karang Dalam Village. Sustainable Environment: People who maintain biodiversity can maintain their ecosystem to attract tourists. Thus, managers and the community must work together with the local government to develop Bidadari Waterfall Tourism Object as sustainable tourism in Lahat Regency based on the dimensions of sustainable economic, socially sustainable, and environmentally sustainable tourism.
Analisis Strategi Pengembangan Usaha Pada Toko Pempek Flamboyant Palembang Tiara Noviana; Hendra Sastrawinata; Purwati Purwati
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 3 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7473354

Abstract

Tujuan dari Penelitian ini adalah sebagai alternatif strategi pengembangan usaha untuk bersaing pada suatu perusahaan yang tepat dengan menggunakan Metode analisis SWOT (Strength, Weakness, Oppurtunity, Threats) Melalui pendekatan kualitatif deskriptif di Toko Pempek Flamboyant Palembang cabang Radial. Analisis SWOT ini dilakukan dengan menganalisis IFAS matrix (Matrix Internal Factor Analysis Summary) yang mendeskripsikan faktor-faktor kekuatan dan kelemahan perusahaan dan EFAS matrix (Matrix Eksternal Factor Analysis Summary) yang mendeskripsikan tentang faktor-faktor peluang dan ancaman perusahaan, masing-masing diperoleh nilai bobot dari faktor kekuatan sebesar 0,6 , nilai bobot dari faktor kelamahan tertinggi sebesar 0,27, nilai bobot dari faktor peluang tertinggi 0,44 , dan nilai bobot dari faktor ancaman tertinggi 0,2. Nilai total skor rata-rata pada skor keseluruhan dari matrix IFAS 3,52 sedangkan skor keseluruhan dari matrix EFAS 3,34. Dari hasil tersebut maka Toko Pempek Flamboyant Palembang cabang Radial berada pada kuadran I dan untuk Strategi Pengembangan usaha yang harus dilakukan yaitu  strategi pertumbuhan agresif.
Kualitas Layanan dan Persepsi Manfaat terhadap Kepuasan Nasabah Menggunakan QRIS pada PT Bank Sumsel Bangka Belitung Nur Annisa Fadli; Purwati Purwati; Markoni Badri
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11000514

Abstract

QRIS is a payment using the QR Code method that is easier, faster, and secure. Therefore the quality of service must be improved. This study aims to determine the use, service quality and perceived benefits of customer satisfaction using QRIS at PT Bank Sumsel Babel. This study uses a quantitative method which sources data from the results of questionnaires and data processing techniques using SPSS Version 26. This data processing uses multiple linear regression analysis. The results of this study conclude that the use of QRIS has an effect, because people in the current era use technology a lot for their daily activities and it is also more effective. The perception of benefits has an influence because the QRIS from the BSB bank is guaranteed confidentiality and is also safer to use than using cash. PT Bank Sumsel Babel must carry out socialization frequently and interestingly so that customers who do not know that transacting using QRIS get more benefits and benefits, and improve the quality of service even better and add features to QRIS so that it is maximized.  
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ESG INTEGRATION: INVESTOR PERCEPTIONS AND OUTCOMES Purwati Purwati; Keti Purnamasari; Chintia Romadayanti
Journal Markcount Finance Vol. 4 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v4i1.3359

Abstract

The increasing emphasis on sustainability in global financial markets has intensified the integration of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles into investment decision-making. Investors are no longer focused solely on financial returns but increasingly consider non-financial performance as an indicator of long-term value, risk management, and corporate resilience. This study aims to examine investor perceptions of CSR and ESG integration and to analyze how these perceptions influence investment outcomes and corporate performance. The research adopts a qualitative-analytical design based on a systematic review of peer-reviewed journal articles, institutional reports, and secondary financial data related to ESG investing and responsible investment practices. The findings indicate that strong CSR engagement and effective ESG integration positively shape investor confidence, enhance corporate reputation, and are associated with improved financial performance and lower perceived risk. The study concludes that CSR and ESG integration function not merely as ethical considerations but as strategic financial factors that influence investor behavior and market outcomes. Effective alignment between corporate responsibility initiatives and ESG frameworks is therefore essential for firms seeking sustainable competitive advantage and long-term investor support in an increasingly sustainability-oriented investment landscape.  
Analisis Kinerja Reksa Dana Pendapatan Tetap dengan Metode Sharpe Ratio dan Treynor Ratio sebagai Pertimbangan dalam Pengambilan Keputusan Investasi Periode 2022–2025 Melsha Ayu Citra; Purwati Purwati; Keti Purnamasari
Journal of Indonesian Management Vol. 6 No. 3 (2026): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v6i3.4247

Abstract

Reksa dana pendapatan tetap merupakan instrumen investasi yang diminati karena menawarkan tingkat risiko yang relatif lebih rendah dibandingkan instrumen investasi lainnya. Namun, perubahan kondisi ekonomi dan suku bunga dapat memengaruhi kinerjanya sehingga diperlukan evaluasi berbasis risiko sebagai dasar pengambilan keputusan investasi. Penelitian ini bertujuan menganalisis kinerja reksa dana pendapatan tetap menggunakan metode Sharpe Ratio dan Treynor Ratio selama periode 2022–2025. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan data sekunder dari Otoritas Jasa Keuangan (OJK), Bursa Efek Indonesia (BEI), Bank Indonesia, dan sumber resmi lainnya. Populasi penelitian berjumlah 344 reksa dana pendapatan tetap, dengan sampel 23 reksa dana yang dipilih menggunakan purposive sampling. Hasil penelitian menunjukkan seluruh sampel memiliki nilai Sharpe Ratio negatif, yang mengindikasikan bahwa tingkat pengembalian belum mampu melampaui tingkat pengembalian bebas risiko. Berdasarkan Sharpe Ratio, Manulife Dana Tetap Utama memperoleh kinerja terbaik dengan rata-rata nilai -0,28. Sementara itu, berdasarkan Treynor Ratio, Sucorinvest Stable Fund menunjukkan kinerja terbaik dengan rata-rata nilai 0,48. Penggunaan kedua metode memberikan penilaian kinerja yang lebih komprehensif dengan mempertimbangkan risiko total dan risiko sistematis.
Analisis Perbandingan Kinerja Keuangan sebelum dan sesudah Akuisisi pada PT Medco Energi Internasional Tbk Tahun 2019-2024 Kuspuji Isti Ningdyah; Purwati Purwati; Dwi Riana
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6665

Abstract

This study aims to analyze the differences in financial performance before and after the acquisition of PT Medco Energi Internasional Tbk in 2019-2024. The company's financial performance is analyzed with liquidity, solvency, and profitability ratios. This study uses a quantitative method with a comparative approach. The data used is secondary data obtained from the financial statements of PT Medco Energi Internasional Tbk from the 2019-2024 period. The data obtained were then analyzed by the Shapiro-Wilk  normality test, and  the Paired Sample t-Test with the help of  SPSS software. The results showed that only the Return on Assets (ROA) variable showed a significant difference, between before and after the acquisition, with a significance value of 0.041 < 0.05. Meanwhile, other variables, namely Current Ratio, Quick Ratio, Debt to Equity Ratio, and Return to Equity, did not show significant differences. The results of the study show that the acquisition strategy implemented by the company has not been fully successful in significantly improving all aspects of financial performance, but it has a positive impact on the company's ability to generate profits through the utilization of the company's assets.
Co-Authors Agung Yuliyanto Nugroho Chintia Romadayanti Desloehal Djumrianti Devi Napisah Dwi Riana Geri Ronaldo Hamka Hamka Hendra Sastrawinata Hendro Sukoco Jalaludin Sayuti Keti Purnamasari Kuspuji Isti Ningdyah Lisnini Lisnini Mariskha Z Markoni Badri Melsha Ayu Citra Miskiyah, Neneng Nadhira Tasya Melati Nur Annisa Fadli Tiara Noviana Tika Handayani Yulia Pebrianti