MEDIA BISNIS
Vol 6 No 3 (2014): MEDIA BISNIS

PENGARUH MARKET ORIENTATION, KNOWLEDGE MANAGEMENT, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP BUSINESS PERFORMANCE

AULIA DANIBRATA (STIE Trisakti)

Article Info

Publish Date
28 Jul 2022

Abstract

The purpose of this study was to examine the influence market orientation, knowledge management, dan customer relationship management toward business performance. The research sample was 100 respondents selected by random sampling method from saving’s customer several state owned banks within Jakarta. Data analysis method used is multiple regression analysis. The result on this research is there an effect market orientation, knowledge management, and customer relationship management toward business performance. It’s mean that all the independent variables are have effect toward dependent variable.

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Journal Info
MEDIA BISNIS
Website

Abbrev

mb

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Media Bisnis is biannual publication issued in the month of March and September. Media Bisnis is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business issues that deal with social issues such as management (financial, human ...