Articles
<![CDATA[PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND EQUITY PADA SEBUAH BANK PEMERINTAH DI JAKARTA ]]>
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ Jurnal Bisnis dan Akuntansi Vol 13 No 1 (2011): Jurnal Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/jba.v13i1.173
<![CDATA[The aim of the research was to gain a through knowledge of the variables influencing brand equity at state owned banks. The variable was marketing communication. It could be known the dimension shape the overall variables in relevance with assessment objectives and what the influence between variable is. Research methods used for this research were descriptive analysis which was used for qualitative variable, and verificative analysis consisted of hypothesis test by using statistical tests for causalities things. The analytical tool that being used is descriptive analysis for variables that are qualitative and verificative as hypothesis measurement by using statistic test analysis tools name structural equation model with Lisrel. The analytical units consist of the customers of the bank. The numbers of samples are 150 with random sampling techniques for the respondents. The research shown that of marketing communiction has significant influence on brand equity. It shown that in order to achieve high brand equity, the banks need to increase marketing communication.]]>
<![CDATA[PENGARUH PERLUASAN MERK TERHADAP CITRA MERK PADA PRODUK-PRODUK PEPSODENT ]]>
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ Jurnal Bisnis dan Akuntansi Vol 10 No 1 (2008): Jurnal Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/jba.v10i1.250
<![CDATA[The purpose of this research is to examine the influence of brand extension to the brand image. The research is motivated by the fact that product facing few failures in applying brand extension. Exogenous variable in the research is brand extension with similarity, reputation, perceived risk and innovation as the dimensions. Endogen variable in this research is brand image with knowledge and fit to the brand as the dimensions. Data consist of primary data that taken from questionnaires distributed directly to respondents. Data are collected from one hundred respondents that the consumer and user of the product. Data were tested using Structural Equation Modelling (SEM). The result of the research showed that brand extension has significant influence toward brand image.]]>
<![CDATA[PENGARUH STRATEGI BERSAING DENGAN MENGGUNAKAN KUALITAS DAN KERELASIAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA INDUSTRI PERBANKAN ]]>
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ Jurnal Bisnis dan Akuntansi Vol 15 No 1 (2013): Jurnal Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/jba.v15i1.251
<![CDATA[The aim of the research was to gain a thorough knowledge of the variables influencing customer loyalty at state owned banks. The variables were quality and customer relationships. Based on this research, it will be known what are the dimensions that give the dominant contribution of each variable, and the variables that effect. Research methods used for this research was verificative analysis consisted of hypothesis test by using statistical tests for causalities things. The analytical tools that being used is verificative as hypothesis measurement by using statistic test analysis tools name structural equation model. The analytical units consist of the customers of the bank. The number of samples is 135 with random sampling techniques for the respondents. The research shown that quality and customer relationships have significant influence on customer loyalty. It shown that in order to achieve high customer loyalty, the banks need to increase quality and customer relationships.]]>
<![CDATA[PENGARUH ATTRIBUTES, BENEFITS DAN ATTITUDINAL LOYALTYMEMILIKI DAMPAK TERHADAP BEHAVIORAL LOYALTY PADA FANS PERSIB BANDUNG DALAM INDUSTRI SEPAKBOLA INDONESIA ]]>
<![CDATA[AULIA DANIBRATA]]>;
<![CDATA[KLEMENS WEDANAJI PRASASTYO]]>;
<![CDATA[ALZA ALZA]]>
<![CDATA[ Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/mb.v12i1.880
<![CDATA[The purpose of this study was to determine the effect of attributes, benefits and attitudinal loyalty has a impact on behavioral loyalty in Bandung fans in the Indonesian football industry. This research is expected to be able to improve the results of previous studies.The population of this study came from fans of Persib Bandung who have a domicile in West Java, had watched Persib Bandung directly and had bought Persib Bandung merchandise. The researcher chose 100 respondents as the sample for this study, used insidental sampling as a sampling technique, and used a questionnaire for data collection. This study uses structural equation modeling as a research model. In addition, SPSS and Warp PLS 3.0 are used as statistical tools.The results of this study indicate that attributes and benefits affect attitudinal loyalty, and attitudinal loyalty has an effect on behavioral loyalty.]]>
<![CDATA[BRAND PERSONALITY TOWARD ATTITUDE AND BEHAVIORAL INTENTIONS VIA BRAND PERSONALITY APPEAL ON GRABBIKE ]]>
<![CDATA[DESI LESTARINI]]>;
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/mb.v11i2.936
<![CDATA[The first purpose of this study is to investigate whether each of brand personality dimension variables has a direct influence to brand personality appeal or not. The second purpose is to demonstrate the utility of brand personality appeal as a mediator as if each brand personality dimension variables has an indirect significant impact towards attitude and behavioral intentions through brand personality appeal in the context of online ride hailing service brand. Data used obtained from direct distribution questionnaires to 140 respondents. Statistical analysis was conducted using SMARTPLS 2.0. Research findings can be summarized as follows. First, Responsibility, Activity, and Aggressiveness Brand Personality has a direct influence and statistically significant in order to predict Brand Personality Appeal. Second, Responsibility, Activity, and Aggressiveness Brand Personality actually has a similar indirect influence and statistically significant in order to predict Attitude and Behavioral Intentions via Brand Personality Appeal.]]>
<![CDATA[HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP BEHAVIOR INTENTIONS ]]>
<![CDATA[MIRANTI WIDYA PRAMITA]]>;
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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<![CDATA[The purpose of this research is to examine the effect of hedonic value and utilitarian value impact to behavioral intentions of Customer Bandar Djakarta Bekasi and survey at Bekasi city. The research design used in this research is causality and descriptive research. The sampling in this research was purposive sampling, and uses 255 respondents around Bekasi city. Data for this study is used the primary data where the quetionnaire spreaded to respondents. The methods for the data analysis is structural equation model. The result on this research is hedonic value has not impact to customer satisfaction. Utilitarian value has impact to customer satisfaction. Hedonic value has impact to behavioral intentions. Utilitarian value has not impact to behavioral intentions. Customer satisfaction has impact to behavioral intentions]]>
<![CDATA[Beberapa Faktor Yang Berperan Terhadap Purchase Intention Produk ]]>
<![CDATA[Yosan Pratama Rachmandanu]]>;
<![CDATA[Aulia Danibrata]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 3 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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<![CDATA[Overall, the purpose of this research was to determine the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention of Smartphones in Bekasi. The research design used descriptive research and causality research. The sampling method used in this study was purposive sampling and as many as 120 data were obtained from respondents who were in Bekasi. Primary data was used in this research and the data was collected by distributing questionnaires to respondents. The method of analysis used multiple regression equation model. The final results of this research showed that brand association, perceived quality, and brand loyalty have an influence on purchase intention, and on the other side brand awareness does not affect purchase intention.]]>
<![CDATA[Elemen-Elemen Yang Terkait Dengan Customer Satisfaction ]]>
<![CDATA[M Affan Alfi Syahri Ramadhan]]>;
<![CDATA[Aulia Danibrata]]>
<![CDATA[ E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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<![CDATA[This study aims to determine whether there is an influence of utilitarian value, hedonic value, social value, and perceived risk on the customer satisfaction for Shopee application users in Jabodetabek The object used in this research is the Shopee application. The method used for sample selection in this research is using purposive sampling method and taken as many as 103 data that meet the research criteria and the data obtained from data collection using a questionnaire distribution. The method used in this study is the statistical calculation of multiple regression analysis. The results of this study showed that utilitarian value, hedonic value, social value, and perceived risk had an effect on customer satisfaction.]]>
<![CDATA[PENGARUH MARKET ORIENTATION, KNOWLEDGE MANAGEMENT, DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP BUSINESS PERFORMANCE ]]>
<![CDATA[AULIA DANIBRATA]]>
<![CDATA[ Media Bisnis Vol 6 No 3 (2014): MEDIA BISNIS ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/mb.v6i3.1425
<![CDATA[The purpose of this study was to examine the influence market orientation, knowledge management, dan customer relationship management toward business performance. The research sample was 100 respondents selected by random sampling method from saving’s customer several state owned banks within Jakarta. Data analysis method used is multiple regression analysis. The result on this research is there an effect market orientation, knowledge management, and customer relationship management toward business performance. It’s mean that all the independent variables are have effect toward dependent variable.]]>
<![CDATA[Optimizing Recruitment Process, Candidate and Employee Data at MAP Active ]]>
<![CDATA[Claraficia Renata Utoyo]]>;
<![CDATA[Denta Felli Ananda]]>;
<![CDATA[Aulia Danibrata]]>;
<![CDATA[Erika Jimena Arilyn]]>
<![CDATA[ Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/aset.v2i1.1873
<![CDATA[The MBKM program aims to provide opportunities for students to learn about the work environment directly and develop their abilities. As HR – Recruitment intern, the author is responsible for assisting the recruitment process, managing candidate and employee data at MAP Active. In addition, the author also created a project entitled DarwinBox Recruitment Guidebook as a tool to assist the recruitment process. Overall, the MBKM program has effectively and efficiently helped develop the self-qualities of the participants. The MBKM program makes a positive contribution to participants, companies and society.]]>
