Jurnal Sosial Ekonomi Perikanan
Vol 7, No 1: FEBRUARI 2022 : JURNAL SOSIAL EKONOMI PERIKANAN

PREFERENSI KONSUMEN IKAN CAKALANG DI KELURAHAN SODOHOA KECAMATAN KENDARI BARAT KOTA KENDARI

Rikal Ma'ruf (Universitas Halu Oleo)
B. Budiyanto (Universitas Halu Oleo)
Akhmad Mansyur (Universitas Halu Oleo)

Article Info

Publish Date
28 Feb 2022

Abstract

This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored,  stiff textured, clean, with a size of 1 fish/3 kg. Keywords: Conjoint Analysis; Skipjack Tuna; Consumer Preference

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Journal Info
Jurnal Sosial Ekonomi Perikanan
Website

Abbrev

JSEP

Publisher

Universitas Halu Oleo

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

Description

Jurnal Sosial Ekonomi Perikanan ini memuat hasil-hasil penelitian yang berkenaan dengan segala aspek bidang ilmu Sosial Ekonomi Perikanan. Sosial Ekonomi Perikanan (sistem agribisnis, analisis biaya-manfaat dan analisis efektivitas biaya, pemasaran hasil perikanan, strategi marketing mix, lembaga ...