Jurnal Psikologi Terapan (JPT)
Vol 4 No 1 (2021): Juli

Perilaku Konsumtif Produk Kosmetik ditinjau dari Konsep Diri pada Mahasiswi

Khoiriyah, Siti Febiyanti (Unknown)
Hakim, Zun Azizul (Unknown)

Article Info

Publish Date
29 Jan 2023

Abstract

The aim of this research is to explore the impact of self concept on cosmetic consumtif behavior in female students. This exploration utilizes quantitative strategies with causal comparative approach. Participant of this study consist of 118 female undergraduate students. The hypothesis was analized using regression technique, with SPSS. The results of this study indicate the value of the regression coefficient of r = -0.323 with a significant level of 0.008 (p <0.05) meaning that there is a significant influence of self-concept on consumptive behavior, in a negative direction. This result means that the higher the self-concept owned by the female student, the lower the consumptive behavior of purchasing cosmetics. This study recommends efforts to get good self-concept to reduce consumptive behavior.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Psikologi Terapan (JPT)
Website

Abbrev

jpt

Publisher

Universitas Malikussaleh

Subject

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Description

This journal specifies in ten fields of psychology: 1) psychology of religion, 2) clinical psychology, 3) social psychology, 4) educational psychology,5) industrial and organizational psychology, 6) developmental psychology, 7) indigenous psychology, 8) experimental psychology, 9) psychometrics, and ...