PENGARUH SUASANA TOKO DAN KENYAMANAN LOKASI TERHADAP NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PELANGGAN RUMAH MAKAN CUT BIT ACEH BESAR

Muhammad Al Attariq (Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Syiah Kuala)
Muhammad Ridha Siregar

Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Vol 7, No 4 (2022): November

This study aims to measure the effect of Store Atmosphere and LocationConvenience towards Repurchase Intention mediated by Customer Satisfaction oncutbitrestaurantcustomers.Amounting200respondents.Datacollectionequipment that used in this research is a questionnaire. The sampling techniquethatusedispurposivesampling.StructuralEquationModelling(SEM)wasusedasan analytical method to determine the effect between the variable involved. BasedontheresultsoftheSEManalysisidentifiedthatStoreAtmospherehasasignificanteffect on Repurchase Intention, Location Convenience has a significant effect onRepurchase Intention,Store Atmopshere has a significanteffectonCustomerSatisfaction,LocationConveniencehasasignificanteffectonCustomerSatisfaction,CustomerSatisfactionhasasignificanteffectonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofStoreAtmosphereonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofLocationConvenience onRepurchaseIntention.