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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Muhammad Ridha Siregar
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Economics, Econometrics & Finance

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PENGARUH SUASANA TOKO DAN KENYAMANAN LOKASI TERHADAP NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PELANGGAN RUMAH MAKAN CUT BIT ACEH BESAR Muhammad Al Attariq; Muhammad Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22512

Abstract

This study aims to measure the effect of Store Atmosphere and LocationConvenience towards Repurchase Intention mediated by Customer Satisfaction oncutbitrestaurantcustomers.Amounting200respondents.Datacollectionequipment that used in this research is a questionnaire. The sampling techniquethatusedispurposivesampling.StructuralEquationModelling(SEM)wasusedasan analytical method to determine the effect between the variable involved. BasedontheresultsoftheSEManalysisidentifiedthatStoreAtmospherehasasignificanteffect on Repurchase Intention, Location Convenience has a significant effect onRepurchase Intention,Store Atmopshere has a significanteffectonCustomerSatisfaction,LocationConveniencehasasignificanteffectonCustomerSatisfaction,CustomerSatisfactionhasasignificanteffectonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofStoreAtmosphereonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofLocationConvenience onRepurchaseIntention.
Co-Authors Muhammad Al Attariq