ITEj (Information Technology Engineering Journals)
Vol 7 No 1 (2022): June

Analisis Faktor-Fator yang Mempengaruhi Penggunaan Aplikasi Investasi Reksadana Online pada Generasi Millenial dan Generasi Z

Andrea, Jasmine Aubrey (Unknown)
Suroso, Jarot S (Unknown)



Article Info

Publish Date
18 Aug 2022

Abstract

This study aims to analyze the driving factors that can influence individuals in using mutual funds Bibit application. The proposed model has factors from the The theory of technology adoption (TAM) is implemented in this study to analyze how technology adoption of online mutual fund investment with millennial as the main object of research. This research is a quantitative research with a survey method by distributing online questionnaires. Sampling using purposive sampling method. This study Used 5 internal variables and 3 external variables which are Perceived Security, Perceived Trust and User Interface After gathering 168 data respondents, it is found that there are several factors that have positive significance to Actual System Use to adopt online mutual fund application, namely Perceived Security, User Interface, Perceived Usefulness, Perceived Ease of use, Attitude Toward Use and Behavioral Intention to Use. Meanwhile, Perceived Trust have no significance to Actual System Usage of Bibit application. This finding will be useful for online mutual fund application developers to transform conventional mutual fund to online platforms format.

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Journal Info

Abbrev

itej

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Mathematics

Description

ITEj (Information Technology Engineering Journals) is an international standard, open access, and peer-reviewed journal to discuss new findings in software engineering and information technology. The journal publishes original research articles and case studies focused on e-learning and information ...