Journal of Indonesian Management
Vol. 2 No. 3 (2022): September

Influence Of Branding And Location On RPM Shop Purchase Decision

Nurwahyuni Rizkiani (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya)
Ari Arisman (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya)
Suci Putri Lestari (Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
30 Sep 2022

Abstract

This research aims to determine the simultaneous and partial influence of branding and location on RPM Shop purchasing decisions. The research methods used in this research descriptive method of analysis with a case study approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that branding and location simultaneously influenced the decision to buy RPM Shop Karangnunggal. Branding partially influenced the decision to purchase RPM ShopKarangnunggal. Location partially affects the decision to purchase RPM Shop Karangnunggal

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not ...