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All Journal MIX : Jurnal Ilmiah Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hexagro Jurnal Manajemen Bisnis Eka Prasetya Journal of Empowerment Community Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Manajemen Kreatif dan Inovasi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Metta: Jurnal Penelitian Multidisiplin Ilmu Jurnal Penelitian Pendidikan Indonesia Journal of Society and Development Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab JIMEK Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Ari Arisman
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN WAROENG KOPI LAWAS TASIKMALAYA (Survei pada pelanggan Waroeng Kopi Lawas Tasikmalaya 2019) nfn Windari; H. Cece Rakhmat; H. Ari Arisman
Hexagro Journal Vol. 3 No. 1 (2019)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v3i1.302

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan brand image terhadap kepuasan pelanggan Waroeng Kopi Lawas Tasikmalaya. Jenis penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survey. Alat analisis yang digunakan adalah persamaan regresi berganda. Hasil penelitian diperoleh persamaan regresi berganda Y = 9,492 + 0,462X1 + 0,303X2.  Hasil hipotesis secara simultan (Uji F) diperoleh F hitung sebesar 17,733 dengan nilai signifikan 0,000, karena probabilitas lebih kecil dari 0,05 maka hipotesis diterima. Sedangkan dari hasil hipotesis secara parsial (Uji T) diperoleh t hitung untuk variabel kualitas produk sebesar 0,361 dengan nilai signifikan 0,001 dan brand image sebesar 0,254 dengan nilai signifikan 0,009, dimana probabilitas lebih kecil dari 0,05 maka hipotesis diterima. Koefisien korelasi (R) sebesar 0,508, artinya terdapat korelasi atau keeratan sedang antara kualitas produk dan brand image terhadap kepuasan pelanggan di Waroeng Kopi Lawas Tasikmalaya. Koefisien determinasi (R2) 0,258, artinya sebanyak 25,8 % pengaruh kualitas produk dan brand image terhadap kepuasan pelanggan Waroeng Kopi Lawas Tasikmalaya, sedangkan sisanya sebesar 74,2% dipengaruhi oleh variabel lain/ estimasi standar error (e). Simpulan penelitian ini adalah secara simultan dan parsial ada pengaruh signifikan antara Kualitas Produk dan Brand Image terhadap Kepuasan Pelanggan Warung Kopi Lawas Tasikmalaya. Kata kunci: kualitas produk, brand image, kepuasan pelanggan
PERAN ORIENTASI PASAR DALAM MENINGKATKAN KEUNGGULAN BERSAINNG DAN KINERJA PEMASARAN KOMODOTI BUAH MANGGIS KABUPATEN TASIKMALAYA Ari Arisman; Adhitya Rahmat Taufiq
Jurnal Hexagro Vol. 4 No. 2 (2020)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v4i2.491

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap keunggulan bersaing dan dampaknya pada kinerja pemasaran komoditi buah manggis di Kabupaten Tasikmalaya. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan tekknik survey kepada 108 petani buah manggis yang berada di Kabupaten Tasimalaya. Hasil penelitian dengan menggunakan alat analisis SEM menunjukan bahwa orientasi pasar secara langsung mampu menciptakan keunggulan bersaing dan keunggulan bersaing ini mampu berkonstribusi dalam meningkatkan kinerja pemasaran komoditi buah manggis di Kabupaten Tasikmalaya.
The Effect of Product Innovation and Product Quality on Competitive Advantage Rizky Desyanti Fauziah; Ari Arisman; Depy Muhamad Pauzy
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v2i1.2257

Abstract

This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.
Pengaruh Kecerdasan Intelektual terhadap Kinerja Pegawai Negeri Sipil pada Dinas Pertanian Kabupaten Pangandaran Arga Sutrisna; Ari Arisman
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v1i1.206

Abstract

The purpose of this study first is to know how the intellectual intelligence, second is to know how performance, third is to find the influence of intellectual intelligence to the employee performance. Methodology in this research is explanatory research, the researcher does not only describe empirical facts found in the field, but also intends to analyze and explain the influence between variables. This research was conducted on Civil Servants in the Agriculture Service of Pangandaran Regency, which amounted to 47 people within eight months. The result in this research is Intellectual intelligence in the Agriculture Service of Pangandaran Regency includes a good classification. In this way the Pangandaran District Agricultural Service communicates intellectual intelligence through good numerical intelligence and deductive reasoning. The performance of Civil Servants in the Agriculture Service of Pangandaran Regency includes a good classification. The performance of Civil Servants is closely related to Intellectual intelligence. The results of the analysis show that Intellectual intelligence has a significant effect on the Performance of Civil Servants in the Agriculture Service of Pangandaran Regency, so that the hypothesis is acceptable.
Mengukur Loyalitas Pelanggan Berdasarkan Pemasaran Relasional dan Kebijakan Harga Pada Bidang Usaha Retail Berbasis B2B di Kota Tasikmalaya Ari Arisman; Depy Muhamad Pauzy
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v1i1.207

Abstract

The purpose of this study is to find the effect of relational marketing and pricing policies on customer loyalty in the B2B-based retail business in the City of Tasikmalaya. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of the attributes of online stores, consumer satisfaction and trust. While empirical research is conducted to determine the relationship between variables through statistical calculations. The technique of collecting data through questionnaires to 100 respondents who were consumers of sandal craft material stores based on Business to Business (B2B) using judgment sampling or purposive sampling techniques. As well as the analytical tool used in this study is path analysis (path analysis) where the attributes of relational marketing and price policies become exogenous variables and customer loyalty becomes variable. The results of this study indicate that relational marketing and pricing policies have an important role in creating customer loyalty. The better relational marketing and pricing policies, the more customer loyalty will increase.
PENINGKATAN PEMAHAMAN KETENTUAN PERPAJAKAN PENGURUS DALAM MENGELOLA BANK SAMPAH DI PERUMAHAN BUMI ASRI DIRGANTARA KELURAHAN PARAKANNYASAG KECAMATAN INDIHIANG KOTA TASIKMALAYA Arga Sutrisna; Ari Arisman; Suci Putri Lestari
Journal of Empowerment Community Vol. 4 No. 2 (2022): September 2022
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v4i2.834

Abstract

Tujuan utama yang ingin dicapai berkaitan dengan program Penerapan Teknologi Tepat Guna (PTTG) di Perumahan Bumi Asri Dirgantara adalah memberikan pemahaman perpajakan kepada subjek. Adapun metode yang digunakan adalah penyuluhan tentang pentingnya pajak dalam Manajemen Bank Sampah dan bagaimana tata cara pelaporan pajak dan pengisian laporan pajak untuk semua kegiatan Bank Sampah. Luaran dari Pengabdian Masyarakat ini adalah terbit di Jurnal Nasional tidak terakreditasi. Kata kunci: bank sampah, manajemen bank sampah.
The Effect Of Price Perception And Promotion On Consumer Satisfaction Of Gojek Online Transportation Service Users In The City Of Tasikmalaya Kiki Wulansari; Ari Arisman Ari Arisaman; Barin Barlian Barin Barlian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.247

Abstract

This study aims determine and analyze the effect price perception and promotion partially and simultaneously on consumer satisfaction at gojek online transportation user Tasikmalaya City. The method used in this reseach is quantitative method with a consumers survey approach with a sample of 100 respondents. Data collected in the form of data is carried out using a qustionnaire technique. Data analysis in this survey uses multiple regression analysis, correlation coefficient determination using SPSS software. The results of the survey that the price perception and promotion simultaneously and partially have a significant on consumer satisfaction.
PENGARUH KUALITAS PELAYANAN DAN KETEPATAN WAKTU PENGIRIMAN TERHADAP KEPUASAN KONSUMEN : Survey Pada Konsumen PT. Pos Indonesia (Persero) Kantor Pos Cabang Indihiang Akbar Maula Fachreza; Ari Arisman; Barin Barlian
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.151

Abstract

This study aims to determine the effect of service quality and timeliness of delivery on consumer satisfaction (survey on consumer of PT Pos Indonesia (Persero) Indihiang). The results showed that there was a positive and significant effect of service quality on consumer satisfaction at PT POS Indonesia (Persero) branch post office Indihiang. The results showed that there was a positive influence and timeliness of delivery on consumer satisfaction at PT POS Indonesia (Persero) branch post office Indihiang. Based on this, it can be concluded that if there is an increase in the value of service quality, the value of consumer satisfaction will also increase. Based on this, it can be concluded that if there is an increase in the value of on time delivery, the value of consumer satisfaction will also increase.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID-19: Survei Pada Konsumen Baju Koko Purnama Kawalu Kota Tasikmalaya Ricardo Prambudi; Cece Rakhmat; Ari Arisman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.154

Abstract

This study aims to determine and analyze the influence of Digital Marketing on Consumer Purchase Decisions Koko Purnama Kawalu Tasikmalaya. The method used is a survey method, with a population of consumers of Baju Koko Purnama Kawalu Tasikmalaya who have shopped online through the Instagram platform of Baju Koko Purnama Kawalu Tasikmalaya, which is then taken as a consumer sample of 80 respondents. The research method used is a quantitative descriptive approach. The data analysis tool uses simple linear regression, the coefficient of determination and the correlation coefficient. Data collection techniques using questionnaires to respondents who became the sample. The results showed that Digital Marketing had a positive and significant effect on Consumer Purchase Decisions for Koko Purnama Kawalu Tasikmalaya.
PENGARUH CITA RASA DAN LAYOUT TERHADAP KEPUASAN KONSUMEN DI LETTER COFFEE Taufik Amin; Ari Arisman; Suci Putri Lestari
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.156

Abstract

This study aims to determine the influence of taste and layout on consumer satisfaction at Letter Coffee Singaparna Tasikmalaya Regency both partially and simultaneously. The method used in this study is a survey method with a quantitative approach. Data collection techniques using questionnaires. The population in this study was letter coffee visitors, with a sample of 96 people obtained through probability sampling techniques with a simple random sampling approach. Based on the results of the analysis on the hypothesis test using SPSS 25, the results of the F test showed that taste and layout simultaneously had a significant effect on consumer satisfaction. Based on the results of the T test, taste and layout partially affect consumer satisfaction.
Co-Authors Acep Miftah Fauzi Adhitya Rahmat Taufiq Ady Nurwana Ai Reka Pebrianti Akbar Maula Fachreza Alvisyah Zanatunnisa Alwa Assaigof Andina Eka Mandasari Arga Sutrina Arga Sutrisna Askolani Askolani Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Danil Prabowo Denthanika Shena Bagia Depy Muhamad Pauzy Destia Nur Wiardi Dewi Sri Rahayu Didan Muhammad Faizal Dwi Yanti Anjani Evilia Sri Yuniar Fahmi Nurul Awalin Fahmi Saepullah Astari Fawzia Pratama Putra Herlambang febi alin purnama Febri Herdiana Fuad Hilmi Gilang Dayu Pangestu H. Cece Rakhmat Irly Artiara Irawan Isyana Rahayu Kiki Wulansari Kusuma Agdhi Rahwana Leli Nispi Fauzi Milawatul Aulia Mohamad Herdi Faizal Mohammad Dava Rifqi Hermawan Mohammad Soleh Soeaidy Muhamad Faiz Alawi Neng Siti Ambariyah nfn Windari Nita Fauziah Oktaviani Nur Muhammad Ali Wildani Nurwahyuni Rizkiani Peppy Luthfiyyah Faatin Raisa Hillia Aini Syifa Rangga Koswara Ratih Purnamasari Reza Nurfauzi Ricardo Prambudi Rita Tri Yusnita Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizqi Insani Rusliana, Nanang Shintya Nisawaty Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Taufik Amin Teuku Dhani Al Ramdhani Viska Putria Ananda Yusuf Muharam