Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 2 No. 3 (2022): Indonesian Collaboration Journal of Community Services

KONSELING PENINGKATAN PEMASARAN PRODUK INOVATIF DISTRUPTIF MENUJU UMKM TANGGUH DAN BERKELANJUTAN DI DESA MARGAWANGI KECAMATAN LEUWIDAMAR KABUPATEN LEBAK

Abdul Aziz (Universitas Bina Bangsa)
Tonny Veriz P. (Universitas Bina Bangsa)
Ariviyansyah Akbar (Universitas Bina Bangsa)
Fathur Rohman (Universitas Bina Bangsa)
Mila Rahmawati (Universitas Bina Bangsa)
Siti Maryam (Universitas Bina Bangsa)



Article Info

Publish Date
08 Aug 2022

Abstract

Banana crackers, processed jengkol and woven from bamboo are MSME businesses in Margasari Village, Kec. Leuwidamar Kab. Lebak Prov. Banten which is traditionally managed by women who have expertise in making crackers after completing their duties as housewives. By providing several variants according to buyer demand, both small, medium, and large variants which are still marketed traditionally (the deposit system) without any promotions either through digital or other media. The method that the author uses is to provide an understanding to the manager of these crackers how to increase sales with digital media or using Smartphones. The author's submission is done orally and also the practice of using social media such as Facebook, Instagram, Youtube and others. The result of this counseling is the emergence of a deep understanding that today's marketing has been done digitally and this saves a lot of time with the reach of buyers outside Margasari Village, Kec. Leuwidamar. MSMEs banana crackers, processed jengkol and woven from bamboo in general are very promising to support the family economy of each manager, what must be done is obtaining permits, repacking, and variants that attract buyers as well as technological support in processing raw materials to finished goods

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...