E-Journal of Tourism
Volume 9 Number 2 (September 2022)

Factors Affecting Buyer Decision on Tourism Business Event

Nining Yuniati (Sekolah Tinggi Pariwisata Ambarrukmo)



Article Info

Publish Date
30 Sep 2022

Abstract

Not a lot of research related to the determinants that influence delegates to participate in an event. This research is related to a number of factors that influence delegates who are tourism business key players when participating in a tourism event as the case is JITM 2019 which held at Yogyakarta. These factos are including accessibility, event organizer, accommodation, venue, and perceived of prices. By observing on 100 respondent who were buyer at the event and by using classical assumption test, it was found that these five factors i.e accessibility, event organizer, accommodation, venue, and perceived of prices were indeed proven to significantly influence the decision to participate in the event. Accomodation is the most influential factor, as for the details discussed in this paper. Keywords: participation; business event; decision; MICE.

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Journal Info

Abbrev

eot

Publisher

Subject

Arts Humanities

Description

E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to ...