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Loyalty of Green Tourist : Mediating Role of Satisfaction Nining Yuniati; Sony Heru Priyanto; Lieli Suharti; Linda Kusuma
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.241 KB) | DOI: 10.24922/eot.v7i1.54951

Abstract

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction
Green Hotel Concept and Practices in Indonesia Nining Yuniati
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.76346

Abstract

The term of green hotel is still less popular in the community, tourists and even tourism practitioners, as well as many people who do not understand the definition and practice. In Indonesia, green hotels remain an important concern for the government and the private sector regarding the contribution to environmental preservation and reducing the impact of global warming. The application of the green hotel concept still raises pros and cons due to a number of burdensome requirements for business actors. They mostly assume green hotel is a burden and will reduce the comfort of hotel guests. Eventhough in terms of tourists side many of them need green hotel, but in fact not all travelers understand about the green hotel, especially in Indonesia. This paper examines a number of green hotel empirical concepts and facts that have been conducted in various countries and then compares with Indonesia. The case in Yogyakarta is an example on how tourists have not fully understood the concept of green hotels
Determinants of Purchasing and Loyalty of European Guests Choosing Green Hotel Nining Yuniati
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.60995

Abstract

It is very important to pay attention to what is considered in consumer purchasing decisions. European visitors are guests who are quite dominant as green hotel users in Yogyakarta. This study seeks to examine a model of purchasing behavior and loyalty of visitors from Europe. By examining a sample of 215 hotel guests, it was found that from the five variables that were indicated to influence the decision to choose green hotel i.e. experience, environmental concern, image, price, and reference group, it turns out that price does not have a significant effect. This means that segments that have a high environmental concern tend to prioritize factors beyond price. European visitors can then be referred to as green consumers who have characteristics including hassle-free segments, easy to manage, and less complained. This study also examines the relationship model between Purchasing, Satisfaction, and Loyalty on green consumers, where satisfaction is an important element in fostering customer loyalty. Keywords: green consumers, green hotel, purchasing behavior
ANALISIS DAYA SAING EKOWISATA DENGAN PENDEKATAN PORTER’S DIAMOND MODEL KASUS DI YOGYAKARTA Nining Yuniati
Kepariwisataan: Jurnal Ilmiah Vol 12, No 3 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Yogyakarta is a popular destination as a place of ecotourism, currently, there are about 182 ecotourism objects. Following the development of regional and national competition, this research attempts to improve the competitiveness of ecotourism Yogyakarta by using the concept of competition strategy Porter's Diamond Model produces findings that the level of Yogyakarta ecotourism competitiveness is at MEDIUM level or has a value of 2.39 from 3 scale. The competitiveness aspect includes the Factor Conditions (FC) at the MEDIUM level (score 2.00), Demand Conditions (FS) at the MEDIUM level (score 2.50), Firm Structure, Strategy, and Rivalry(FOR) at the MEDIUM level (score 2.33); Support and Related Industries(SRI) at the Medium level (score 2.33); Government Role at the MEDIUM level (score 2.50), and Chance Factor at the MEDIUM level (score 2.67).Keywords: Daya Saing, Porter’s Diamond Model, Ekowisata
Dampak Pandemi Covid-19 dan Strategi Pengembangan Terhadap Desa Wisata Telaga Biru Cigaru Kabupaten Tangerang Nadya Rechtta Utami; Nining Yuniati; Amiluhur Soeroso
JURNAL MASTER PARIWISATA Volume 09, Nomor 01, Juli 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v09.i01.p15

Abstract

Cigaru Blue Lake Rural Tourism is located in Cigaru Village, Cisoka Village, approximately 10 kilometers from the Tangerang Regency Government Headquarters. The attraction of this destination is a distinctive culture and lake that has blue water colour, the lake is not a natural tourism but artificial tourism, the destination has become famous and can become a tourist village in the Cisoka area, Tangerang because it has inclusion from the Cigaru Village government. and supervised by the local community and there is authority as the headman. it has problems, first, related to visits in recent times, visits have decreased even if there are no visitors. Second, several facilities were damaged, there was no cost to renovate, thus hampering its development. The method used is a qualitative case study and the technique used is descriptive. The conclusions from this study were concluded based on the formulation of the existing problems and the results were: The impact of the pandemic on the Cigaru Blue Lake Rural Tourism, namely the decrease in tourist visits that occurred resulting in a decrease in the economic level experienced by the people of Cigaru Village, then the CHSE protocol had not been implemented so that the destination has not been able to operate again. In addition, researchers found other problems outside of the impact of the pandemic, namely the ineffectiveness of the concept of a rural tourist in the destination so that the right strategy was needed to draw conclusions in strategic planning, then the development strategy needed in the Cigaru Blue Lake Rural Tourism, namely by implementing CHSE and developing on facilities and activities (Eco-Lodge, Eco-Recreation and Eco-Education) at Cigaru Blue Lake Rural Tourism. Keywords: rural tourism, cigaru blue lake, development strategy, pandemic, covid-19.
Shifting Trend on Management Event during the Pandemic Nining Yuniati; Kadek Ratih Dwi Oktarini; Raden Ayu Trisnayoni
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (935.269 KB) | DOI: 10.31940/ijaste.v6i1.13-23

Abstract

The shift in trends in organizing MICE events which are conventionally known as mass gathering activities and as a result of the pandemic there have been changes. This already happened in all countries in the world which then responded with various policies to maintain business sustainability despite being pessimistic. Stakeholders are hesitant in changing the paradigm of MICE activities from conventional models to virtual or hybrid models. This doubt is caused by the advantages and disadvantages of each type of event which will most likely reduce business profits. A simple literature review known as feature selection is used to find answers to this problem. Based on the analysis it was found that event activities are now popular in virtual and hybrid ways. Both virtual and hybrid events have changed the conventional perspective of understanding events. Although the implementation is simpler, the two events have a smaller economic impact compared to regular events that were popular in the pre-pandemic era. This paper also tries to find case studies in several countries that have successfully organized MICE events during the pandemic. In the end, a new taxonomy of event management emerged, namely original (regular) events, virtual events, and hybrid events. This change in the landscape of organizing MICE events will be an important consideration for MICE business people who may experience stagnation in recent times due to the Covid-19 pandemic.
Factors Affecting Buyer Decision on Tourism Business Event Nining Yuniati
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.86975

Abstract

Not a lot of research related to the determinants that influence delegates to participate in an event. This research is related to a number of factors that influence delegates who are tourism business key players when participating in a tourism event as the case is JITM 2019 which held at Yogyakarta. These factos are including accessibility, event organizer, accommodation, venue, and perceived of prices. By observing on 100 respondent who were buyer at the event and by using classical assumption test, it was found that these five factors i.e accessibility, event organizer, accommodation, venue, and perceived of prices were indeed proven to significantly influence the decision to participate in the event. Accomodation is the most influential factor, as for the details discussed in this paper. Keywords: participation; business event; decision; MICE.
Model Kolaborasi Pengelolaan Event Pariwisata Berbasis Budaya Studi: Kenduri Sko di Kota Sungai Penuh Provinsi Jambi Sesde Seharja; Nining Yuniati; Damiasih Damiasih
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5152

Abstract

Kenduri Sko is a culture-based tourism event that grew from the tradition of the Kerinci tribal community in Sungai Full City, this event is an ancestral heritage tradition that has been carried out for generations, the implementation of the Kenduri Sko event involves many parties, therefore good cooperation between stakeholders involved in its management is needed. This study aims to determine the model of stakeholder collaboration in the management of Kenduri Sko events. This research uses qualitative descriptive methods, the informants are elements of the Pentahelix consisting of government, academia, business, society and media. The data used are primary data and secondary data, data collection is carried out by discussion with informants through focus group discussion (FGD) forums in addition, data is also obtained from the results of literature studies on books and previous research that have relevant topics. The results of this study show that the Pentahelix collaboration model currently applied to the Kenduri Sko event has not been effective, therefore it is necessary to develop a collaboration model into Hexahelix so that governance in the implementation of Kenduri Sko can be more effective and optimal.
Pengaruh Kawasan Malioboro Sebagai Area Pedestrian Terhadap Minat Kunjungan Wisatawan Lilik Edi Saputro; Nining Yuniati; Tutut Herawan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 7: Juni 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Malioboro is one of the popular tourist destinations in the city of Yogyakarta, and also as a tourism icon in the city of Yogyakarta which is often visited by tourists. Malioboro is also a link between the monument and the palace or better known as the imaginary line that cannot be separated from the concept of the Yogyakarta Palace's urban planning philosophy. Pedestrian Malioboro is located in the tourist area of Malioboro with high economic, social and cultural values, making it a favorite destination for tourists. The method used in this study uses quantitative methods. The quantitative method in this study was used to analyze the influence of the Malioboro area as a pedestrian area on the interest of tourist visits. Interest in visiting is basically a feeling of wanting to visit an interesting place to visit. Interest in visiting is the act of tourists in choosing or deciding to visit a tourist attraction based on their experience in traveling.
MODEL PERILAKU WISATAWAN DOMESTIK DALAM MEMILIH HOTEL HIJAU Nining Yuniati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 8: Juli 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk merumuskan model secara kuantitatif gambaran perilaku wisatawan domestic dalam memilih hotel hijau (green hotel) di Yogyakarta, dengan melibatkan sejumlah variabel uji dengan 5 variabel terikat (pengalaman ramah lingkungan, kepedulian lingkungan, citra hotel, harga, dan kelompok referensi) dan variable bebas keputusan pembelian ramah lingkungan, kepuasan konsumen, dan loyalitas konsumen. Penelitian di lakukan terhadap 215 responden yang menginap di sejumlah hotel yang telah mendapat penghargaan ramah lingkungan. Penelitian dilakukan selama 3 bulan, kemudian dilakukan uji model dengan metode Partial Least Square (PLS). Hasil yang di dapatkan bahwa 4 variabel bebas berpengaruh signifikan pada keputusan pembelian hijau, kecuali harga. Pada tipikal konsumen yang mengedepankan kepedulian lingkungan harga tidak menjadi sebuah pertimbangan penting. Pada pengujian lanjutan yaitu uji model nilai Good of Fit memenuhi kriteria uji sehingga model reliabel digunakan. Penelitian ini penting menjadi referensi bagi segenap pelaku usaha pariwisata khususnya hotel hijau bagaimana mengelola dan menjaring pangsa pasar domestik.