JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)

THE INFLUENCE OF PERSONAL SELLING AND ADVERTISING ON CONSUMER BUYING DECISION AT VAPORZONE VAPESTORE MANADO

Joshua Christovel Pelle (Unknown)
David Paul Elia Saerang (Unknown)
Fitty Valdi Arie (Unknown)

Article Info

Publish Date
22 Jul 2022

Abstract

This resarch aims to test the influence of Personal Selling and Advertising on Consumer Buying Decision at Vaporzone Vapestore Manado. The method that used in this study is multiple linear regression analysis, a sample was taken is 100 respondents. The results of this study shows tha Personal Selling has a significant effect on Consumer Buying Decision and Advertising has a significant effect on Consumer Buying Decision.

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Journal Info
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

emba

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...