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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

Fitty Valdi Arie

Unknown Affiliation

Author-ID : 5599098

Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document

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Articles

THE INFLUENCE OF PERSONAL SELLING AND ADVERTISING ON CONSUMER BUYING DECISION AT VAPORZONE VAPESTORE MANADO Joshua Christovel Pelle; David Paul Elia Saerang; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

This resarch aims to test the influence of Personal Selling and Advertising on Consumer Buying Decision at Vaporzone Vapestore Manado. The method that used in this study is multiple linear regression analysis, a sample was taken is 100 respondents. The results of this study shows tha Personal Selling has a significant effect on Consumer Buying Decision and Advertising has a significant effect on Consumer Buying Decision.

THE EFFECTIVENESS OF FACEBOOK ADVERTISING ON CONSUMER PURCHASE INTENTION ON MILLENNIAL GENERATION IN MANADO Yudhatama Indrawan; Joy Elly Tulung; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

The purpose of this research is to analyze the influence of Attitude, Ability to recall, and frequency of clicking online advertisement on purchase intention of millennial generation in Manado. This research used a quantitative method. 100 samples were collected with questionnaires distributed via social media from the millennial generation in Manado. Multiple linear regression and 5 points Likert scale was used to help the data analysis in this research. The conclusion of this study was (1) partially a positive and significant relationship between the independent variable (attitude towards an online ad) on purchase intention and (2) partially a positive and not significant relationship between the independent variable (ability to recall an online ad) on purchase intention (3) partially a positive and significant relationship between the independent variable (frequency of clicking an online ad) on purchase intention. The result of this research shows that attitude towards online ads(X1) ability to recall online ads(X2) and frequency of clicking online ads (X3) have a positive and significant correlation with purchase intention(Y) partially.

THE EFFECT OF RETURN ON ASSETS, SALES GROWTH AND DIVIDEND POLICY ON STOCK PRICES OF FOOD AND BEVERAGE SUBSECTOR COMPANIES LISTED ON THE IDX IN 2016-2020 Tanniamaria Virgin Mamentu; Paulina Van Rate; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Currently, investment is one of the most important factors in the economic growth of a country. Purchases and sales in the capital market based on various considerations can cause the effect of rising or falling stock prices. The purpose of this study was to determine the effect of Return On Assets, sales growth and dividend policy on stock prices of food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2016-2020. The method used in this research is associative with a quantitative approach. The population in this study amounted to 30 companies based on purposive sampling technique, the number of samples used was 14 companies. The analysis technique used is multiple linear regression. The results showed that the Return on Assets, sales growth and dividend policy simultaneously had a significant effect on stock prices. Return On Assets, sales growth partially has a significant effect on stock prices. Dividend policy partially has a significant effect on stock prices. For investors, the results of this study can be used as a useful consideration for making investment decisions in the capital market. So investors need to pay attention to high Return on Assets, Sales Growth, and Dividend Policy to get high returns, in addition to paying attention to other factors such as macroeconomic conditions in order to obtain optimal capital gains.

THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF CHICKEN MEAT AT GOLDEN SUPERMARKET MANADO Cellina Grace Rawung; S. L. H. V. Joyce Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values than just fulfilling them, such as values related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression analysis method. The number of samples used is 100 respondents.The results showed that simultaneously and partially halal label, product quality and price affect consumer loyalty. The management can pay attention to the quality of the product to consumers so that in the future there will be an increase in consumer loyalty for meat ayang at Golden Supermarket Manado. Keywords: halal label, product quality, price, consumer loyalty

DETERMINANTS AFFECTING THE INTENTION TO USE E-WALLET DURING COVID-19 IN MANADO Jeason Lucky Alexander Tampi; Joy Elly Tulung; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.47133

Currently, the international economic sentiment has been influenced greatly with the Covid-19 pandemic and are still in the process of adjusting and conforming to the changes in societal and market lifestyle. E-wallet as Cashless payment methods have become a trend everywhere especially with the Covid-19 pandemic that caused people to limit physical contact with other people. This study aims to analyze the effect of Perceived Ease of Use, Perceived Risk and Social Influence as determinants towards the Intention to Use E-wallet during Covid-19 in Manado. This study employs casual research in quantitative approach. The population studied in this study is the people in Manado. Survey data were collected and collated from 100 respondents through google form, ranging from student to working employees and entrepreneurs. This study uses Multiple Regression Analysis to process the data. The findings confirm that Perceived Ease of Use, Perceived Risk, and Social Influence positively affects the Intention to Use E-wallet during Covid-19 in Manado. Based on the outcome of this study, it is recommended for E-wallet industry companies to increase public awareness of the use of e-wallet by informing it through public mass communication or social media and therefore, more people become aware and easier to have intention to use. Keyword: e-wallet, perceived ease of use, perceived risk, social influence, intention to use

THE INFLUENCE OF SERVICE QUALITY AND CONSUMER TRUST TOWARDS CUSTOMER SATISFACTION ON SHOPEE IN MANADO Aldo Lengkong; Maryam Mangantar; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 02 (2023): JE. Vol 11 No 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i02.47537

The rapid development of the digital economy in Indonesia has had a positive impact on the national economy, one of which is the growth of various online trading platforms or e-commerce. Shopee is an e-Commerce that serves interactive buying and selling between sellers and buyers online in the form of a mobile application to make it easier for users to carry out online shopping activities without having to open a website through a computer device. The purpose of this study was to the influence of service quality and customer trust towards customer satisfaction on Shopee in Manado. This study uses multiple linear regression. The population in this study is people who shop online through Shopee in Manado. The type of population used in this study is an unlimited population and for the sampling technique using purposive sampling. Keywords: service quality, consumer trust, customer satisfaction

THE EFFECT OF PSYCHOLOGICAL FACTORS TOWARDS CONSUMER PURCHASE DECISION OF NETFLIX IN PANDEMIC ERA Moralos Kalangi; S. L. H. V. Joyce Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49708

Successful companies influence consumer buying decisions to market their products effectively and maximize sales. The purpose of this study is to determine the effect of psychological factors towards consumer purchase decision of Netflix in pandemic era. This study uses a quantitative approach. Technique analysis using multiple linear regression. The results showed that perception, motivation, learning, attitude and confidence together or simultaneously have a significant effect on consumer purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Perception, learning and attitude partially has no significant effect on purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Motivation and confidence partially have a significant effect on purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Companies need to consider their perceptions, learnings, or attitudes to improve their purchasing decisions. Keywords: perception, learning, attitude, motivation and confidence

Co-Authors Aldo Lengkong Cellina Grace Rawung David Paul Elia Saerang Jeason Lucky Alexander Tampi Joshua Christovel Pelle Joy Elly Tulung Maryam Mangantar Moralos Kalangi Paulina Van Rate S. L. H. V. Joyce Lapian Tanniamaria Virgin Mamentu Yudhatama Indrawan

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