DIALECT VARIATION AS AN ACCOMMODATION STRATEGY IN CULTURAL INTERACTION

Gartika Rahmasari (ARS University Bandung)
Elsa Yuniarti (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Desain, Universitas Adhirajasa Reswara Sanjaya, Bandung)
Iis Kurnia Nurhayati (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom)
Iris Fatia Maharani (Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Desain, Universitas Adhirajasa Reswara Sanjaya, Bandung)

MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Vol 11 No 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya

Jatinangor, West Java has many transmigrators especially from other parts of Java Island such as Central and East Java. Although living in the same island, Javanese people are different in terms of language and dialect from the native people of Jatinangor, Sundanese. The latter tends to be obstacles when Javanese transmigrators want to make a contact with Sundanese people. In order to make an effective communication, both parties need to perform an accommodation strategy so that they can reach their goals in communication. The present study aims to analyze the accommodation strategies performed by Javanese transmigrators and Sundanese natives in Jatinangor. The present study uses a descriptive qualitative approach by interviewing three respondents. The results of present study suggest a convergence strategy to accommodate the communication between Javanese and Sundanese people in Jatinangor. In this regard, both parties change their dialect so that they can be understood better.