This article discusses the change in the meaning of the swear word "Anjing" which is referentially as an insult and refers to the nature of an animal, namely a dog, into a word that is spoken as a sign of intimacy, warmth and closeness among members of an organizational group. This study uses a qualitative approach with the method of observation. Symbolic interaction theory is used to reveal how the word dog is constructed as a symbol of intimacy. The results showed that the word anjing became a symbol of intimacy through high-intensity interaction with the process of interpreting meaning, adjusting and forming institutions in a communal society.
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