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All Journal Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Prosiding Seminar Nasional Ilmu Pendidikan
Ign. Agung Satyawan
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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 1 
The Role of Stakeholders in Marketing Communication at the Archaeological Museum to Increase Tourist Visits Dhony Hardiyanto; Mahendra Wijaya; Ign. Agung Satyawan; Minto
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i4.12430

Abstract

The main problem faced is the decline in tourist visits over the past six years and the lack of marketing communication innovations that hinder potential visits. The method used is descriptive qualitative, with observation techniques, in-depth interviews, and documentation, and the selection of informants using purposive sampling, namely the Sragen Regency Youth, Sports, Museum and Cultural Heritage Office, Krikilan Village Government, Pokdarwis Purba Budaya, Tourists. The theory used includes the SOSTAC + 3Ms model from PR Smith. The results and discussion show that the marketing strategy implemented is still less than optimal because it is too focused on print media advertising, merchandise, and personal promotion through fam trips, and minimal use of digital media. The main stakeholders emphasise the role of education, while other stakeholders, such as Pokdarwis and Krikilan Village Government, are still less active in promotion. In conclusion, the marketing communication strategy of Sangiran Museum of Ancient Humans needs to be developed with the utilisation of more digital channels and more active involvement of secondary stakeholders
Tanggapan dan Tantangan Public Relations Menghadapi Hoaks : Studi Deskriptif Kualitatif pada Public Relations Rumah Sakit Akademik UGM Arfan Kalendra Garvi Wardana; Sri Hastjarjo; Ign. Agung Satyawan
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.108

Abstract

The rise of hoaxes is currently increasingly undirected, along with the rapid growth of information and communication technology. In almost all aspects of life, hoaxes appear. The topic of health is not free from hoax news. Public officials are also often involved in reporting hoaxes related to health. Public Relations of RSA UGM as one of the pilot hospitals also took part in explaining the existence of health hoaxes. RSA UGM Public Relations took action to resolve this problem. This research analyzes how RSA UGM's public relations strategy responds to health hoaxes. The analysis was carried out using Ronald D. Smith's (2005) concept of public relations strategy which is divided into proactive strategies and reactive strategies. The results of the research show that in responding to health hoaxes, RSA UGM Public Relations recruits carried out preventive efforts well in advance in the form of proactive action and communication on their social media. When hoaxes emerged, RSA UGM Public Relations through its social media accounts provided education and adopted reactive strategies to respond to turmoil in society. In carrying out a strategy to respond to hoaxes, RSA UGM Public Relations relies more on social communication media than conventional communication media.
Construction of the Meaning of the Swear Word "Anjing" as a Symbol of Intimacy in Komunitas Pecinta Alam Talegong Asep Kiki Saepul Akbar; Prahastiwi Utari; Ign. Agung Satyawan
Journal of Social Interactions and Humanities Vol. 1 No. 3 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v1i3.1402

Abstract

This article discusses the change in the meaning of the swear word "Anjing" which is referentially as an insult and refers to the nature of an animal, namely a dog, into a word that is spoken as a sign of intimacy, warmth and closeness among members of an organizational group. This study uses a qualitative approach with the method of observation. Symbolic interaction theory is used to reveal how the word dog is constructed as a symbol of intimacy. The results showed that the word anjing became a symbol of intimacy through high-intensity interaction with the process of interpreting meaning, adjusting and forming institutions in a communal society.
Comparative Study of Digital Marketing Communication Strategies of Somethinc, Scarlett Whitening, and Skintific Brands Through TikTok Live Streaming Media Nifta Alifatul Khotijah; Andre Rohmanto; Ign. Agung Satyawan
Journal of Social Interactions and Humanities Vol. 3 No. 1 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i1.8620

Abstract

This study aims to analyze and compare digital marketing communication strategies used by Somethinc, Scarlett Whitening, and Skintific brands through TikTok Live. The research method used is a qualitative study by applying media content analysis methods using STP (Segmentation, Targeting, Positioning) and S-W-O-T (Strengths, Weaknesses, Opportunities, Threats) analysis. The research data was obtained through observation of content and interactions that occurred during live broadcasts on TikTok Live.which included digital media characteristics, convergence, and digital media elements. The results of this study show that the three brands have different approaches in their digital marketing strategies through TikTok Live. In this research, we compared digital marketing strategies between Somethinc, Scarlett, and Skintific brands through TikTok Live. The results showed that each brand has a unique approach in their digital marketing strategy through TikTok Live. In terms of segmentation factors, these three brands use different approaches. S-W-O-T analysis shows that each brand has its own strengths and weaknesses in their digital marketing strategy. The success of these brands in positioning themselves in the cosmetics industry through TikTok Live is heavily influenced by their ability to leverage internal strengths, overcome weaknesses, seize opportunities, and deal with existing threats.
Between Addiction and Privacy: The Phenomenon of Surveillance Capitalism, Internet Addiction, and Privacy Violations among Internet Users in Indonesia Amrudhia, Nada Farah; Andre Noevi Rahmanto; Ign. Agung Satyawan
Journal of Social Interactions and Humanities Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i2.9784

Abstract

This paper focuses on describing the phenomenon of surveillance capitalism which is closely related to internet addiction and privacy violations in Indonesia. In communication perspective, internet addiction is closely related to the Media Dependency theory, and privacy violations are closely related to the Communication Privacy Management Theory. Using the literature review method, this article finds that the majority of Indonesian people are addicted to the internet, which has an impact on social dysfunction behavior, hyperpersonal tendencies, avoiding responsibilities, can not meet targets and feeling anxious. Then, related to surveillance capitalism and privacy violation, the social consequences are not only loss of privacy, but also discrimination, social sorting and data commodification.
Co-Authors Amrudhia, Nada Farah Andre Noevi Rahmanto Andre Rohmanto Arfan Kalendra Garvi Wardana Asep Kiki Saepul Akbar Dhony Hardiyanto Mahendra Wijaya Minto Nifta Alifatul Khotijah Sri Hastjarjo Utari, Prahastiwi