Community Empowerment
Vol 7 No 11 (2022)

Affiliate marketing business model education in promoting keloria products

Ahmad Afandi (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Syahrul Amsari (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Isra Hayati (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Syahrani Devi (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Fachrul Rozi Lubis (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)



Article Info

Publish Date
13 Dec 2022

Abstract

The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.

Copyrights © 2022






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...