Journal of Development Research
Vol. 6 No. 2 (2022): Volume 6, Number 2, November 2022

Exploratory Analysis of Customer Perception on Gadget Goods Digital Marketing using Instagram and Online Marketplace

Diny Anggraini (Universitas Internasional Batam)
Jevin Tan (Universitas Internasional Batam)

Article Info

Publish Date
30 Nov 2022

Abstract

Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Development Research
Website

Abbrev

JDR

Publisher

Universitas Nahdlatul Ulama Blitar

Subject

Civil Engineering, Building, Construction & Architecture Education Social Sciences

Description

Journal of Development Research, a journal runs by the Institute for Research and Community Services Universitas Nahdlatul Ulama Blitar. Journal facilitates publication of the results of research in the field of human and region development. The journal is published in two versions, the print and ...