SEIKO : Journal of Management & Business
Vol 4, No 3 (2022)

Faktor yang Mempengaruhi Brand Loyalty terhadap Restoran Cepat Saji di Kota Batam

Jessica Jocelynn (PPs STIE Amkop Makassar)
Suyono Saputro (Unknown)

Article Info

Publish Date
12 Sep 2022

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi brand loyalty terhadap restoran cepat saji di kota Batam. Metode pengumpulan data menggunakan convenience sample. Sampel yang digunakan mencapai 350 responden yang sering menikmati makanan di restoran cepat saji di Kota Batam. Penelitian ini mendapat hasil perceived quality, perceived value of cost, trust, lifestyle congruence berdampak signifikan positif terhadap customer satisfaction, perceived quality berdampak positif terhadap brand loyalty, dan customer satisfaction berdampak positif terhadap brand loyalty. Kata Kunci: loyalitas merek, kepuasan pelanggan

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Journal Info
SEIKO : Journal of Management & Business
Website

Abbrev

seiko

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Social Sciences

Description

The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects ...