Prosiding Konferensi Nasional PKM-CSR
Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI

PROGRAM PEMBERDAYAAN MASYARAKAT POLA BISNIS DIGITAL DALAM MENDORONG UMKM KUE BASAH DI DESA ANGGASWANGI KABUPATEN SIDOARJO

fitryani fitryani (Unknown)
Aditya Surya Nanda (Unknown)



Article Info

Publish Date
20 Dec 2022

Abstract

Researchers provide solutions in encouraging the growth of this cake business by providing some good feedback. The first is to develop variants that are popular in the market, the second is to provide assistance on financial management and the third is to provide training on marketing both offline and online. Output targets are solutions to ongoing problems, scientific publications through journals with ISSN, publications in mass media, increasing the quality and quantity of business and product management, increasing the application of science and technology, and increasing the value of partners from an economic and social perspective. The method used is personal assistance to partners. The plan that will be carried out by the team is to provide training to market products, provide training on making cakes with new variants and provide assistance on good financial management of their businesses (starting from the production management process, simple bookkeeping, effective marketing and inspiring successful entrepreneurs) by bring in competent experts to boost their business. Then assist partners in marketing products offline and online so that the market reach is wider.

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Journal Info

Abbrev

pkmcsr

Publisher

Subject

Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

Description

Prosiding PKM-CSR merupakan rangkuman hasil Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Social Responsibilty (PKM-CSR) yang diselenggarakan setiap tahun oleh kolaborasi beberapa Perguruan Tinggi yaitu Universitas Multimedia Nusantara (UMN), Universitas Pelita Harapan (UPH), Swiss ...