Membangun Digital Kreatif & Public Speaking UMKM Bersama Pasar Gintung Tangerang Selatan

Sri Angger Saputro

Prosiding Konferensi Nasional PKM-CSR
Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI

Social responsibility activities are important in order to provide social value and added value to other parties in need. The capstone activity that will be carried out will focus on Building Creative Digital UMKM with the Gintung Market, South Tangerang. Digital Creative UMKM are considered to be more effective and have higher competitiveness. Furthermore, through this Capstone activity, assistance was provided on how to explain social media to publish by selling products that will be marketed at Gintung Market through the Instagram and Tiktok platforms. The activities cover how to plan content, product photos, design Instagram feeds, write captions, and how to read grafic in media social. We hope that by educating on how to use the Instagram and Tiktok platforms, it is hoped that it can increase sales from the UMKM business in the Gintung Market, South Tangerang