International Journal of Economics, Business, and Entrepreneurship (IJEBE)
Vol 4 No 1 (2021): IJEBE January - June 2021

SME, Digital Marketing Analysis On The Usage Advantages Of Marketplace For MSMES In Lampung

Murdiani, Trufi (Unknown)



Article Info

Publish Date
21 Jun 2022

Abstract

The product sales for MSMEs need a technology support. One of this certain technology is a digital media which has been rapidly develop many business actors. Since the pandemic occured, the problem on how to use the digital media such as marketplace faced some MSMEs actors. Marketplace as the most effective tool in order to increase marketing activities still does not give a chance for some MSMEs actors to improve their business. This research was done by qualitative method to prove the effectiveness of digital marketing media especially marketplace for small business people who were directly involved with online marketing. The research method was done by interviewed approaches and analysis on the problem as well as find the solution on how to achieve the success in using digital media namely marketplace. Through this research, it was expected that small businesses could choose wisely and effectively the digital media namely marketplace on their marketing activities to increase product’s sell.

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Journal Info

Abbrev

ijebe

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

International Journal of Economics, Business, and Entrepreneurship (IJEBE). The objectives of IJEBE are to establish an effective communication between policy makers, government agencies, academic and research institutions and professional’s person concerned with business, entrepreneurship and ...