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All Journal SOSIALITA Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Bisnis Mahasiswa Jurnal Publika Pengabdian Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis
Murdiani, Trufi
Business Digital Study Program, Business And Economic Faculty, IIB Darmajaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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INTERNET HELPS PEOPLE IN DELIVERING INFORMATION WITHIN THE COMMUNITY IN INDONESIA AS A DEVELOPING COUNTRY Murdiani, Trufi
Prosiding International conference on Information Technology and Business (ICITB) 2015: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 1
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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Abstract

In the past time when ancient kingdoms still exist, Indonesian people have some unique methods in communicating and announcing important news of information in community. In the villages and some small cities, people applied these ancient communicating methods. It’s affective and cheap on cost. Until nowadays, those methods are still common. There is one most ancient method to announce information that related with community interest. The village leader goes to religion house such as mosque, church, or temple. Another way is implemented by knocking bamboo gong. For each sound of bamboo gong represents the vary occurred events such as the sounds for many times knocking is to fire, sounds with a bit long and a few times is to announce a theft case, different sounds are to inform citizens about the volcano eruption, flood, earthquake and other kind of disasters. Currently, when the internet era is emerging, the method to informing something important in the community is also done by internet. Moreover, Indonesia with area of 1,919,440 kilometer squares with 35 provinces and as an island country is a very big country in terms of range and population. The existence of internet eases the delivering information in the community.   KEY WORDS: information, ancient method, internet.  
PENGARUH MANAJEMEN PROGRAM YAYASAN BERBASIS KEAGAMAAN TERHADAP MORAL PESERTA DIDIK DI SMA DARUL FIKRI SUMANDA : INDONESIA Siti Masitoh; Muhtarom; Trufi Murdiani
Jurnal Manajemen Pendidikan Islam Al-Idarah Vol. 5 No. 2 (2020): VOLIME 5 NO 2 TAHUN 2020
Publisher : LPPM STIT PRINGSEWU

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mendeskripsikan tentang pengaruh manajemen program yayasan berbasis keagamaan terhadap moral peserta didik di SMA Darul Fikri Sumanda Kecamatan Pugung Kabupaten Tanggamus. Pengumpulan data ini dilakukan dengan mengadakan pemberian angket, observasi, wawancara, dan dokumentasi. Analisis data yang digunakan adalah analisis data deskriptif. Adapun instrumen penelitiannya menggunakan uji validitas, uji reliabilitas, dan uji linieritas, yaitu untuk mengetahui pengaruh antara program yayasan berbasis keagamaan dengan moral peserta didik. Pengaruh manajemen program yayasan berbasis keagamaan terhadap moral peserta yang meliputi: perencanaan, meliputi perencanaan program kepesantrenan, pengorganisasian, penerapan, pengawasan. Pada setiap bidang, pelaksanaan manajemen program yayasan berbasis keagamaan sudah dilaksanakan sesuai dengan program kerja yang direncanakan sehingga program yayasan berbasis keagamaan dapat tercapai. Adanya kerjasama antara ketua yayasan, kepala sekolah, dewan guru, wali siswa, dan siswa, sehingga program yayasan berbasis keagamaan dapat terlaksana. Hasil pelaksanaan manajemen program yayasan berbasis kegamaan berpengaruh dan efektiv terhadap moral peserta didik berdasarka perhitungan koefisien korelasi sederhana sebesar 88,36%. Kata kunci : Manajemen, Moral, Peserta didik ABSTRACT This study aims to describe the effect of the management of religious-based foundation programs on the morale of students in Darul Fikri Sumanda High School, Pugung District, Tanggamus Regency. This data collection is done by providing questionnaires, observations, interviews, and documentation. Analysis of the data used is descriptive data analysis. The research instrument uses a validity test, a reliability test, and a linearity test, which is to determine the effect of a religious-based foundation program with the morals of students. The influence of foundation-based religious program management on the morale of participants which includes: planning, including boarding school program planning, organizing, implementing, monitoring. In each field, the implementation of the management of religious-based foundation programs has been carried out in accordance with the planned work programs so that the religious-based foundation programs can be achieved. There is cooperation between the chairman of the foundation, the principal, the council of teachers, student guardians, and students, so that the foundation-based religious program can be implemented. The results of the implementation of the management of the foundation program based on the effect of influence and effectiveness on the morale of students based on simple correlation coefficient calculation of 88.36%. Keywords: Management, Moral, Students
MEDIA LITERACY EDUCATION FOR HIGH SCHOOL STUDENTS, ITS NECESSITY AND CHALLENGE Trufi Murdiani
SOSIALITA Vol 11, No 1 (2018): April
Publisher : SOSIALITA

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Abstract

Today, media and information grow very fast and needed by people from all age and background. It is no longer restricted to print and broadcast delivery, news and information are now accessible anywhere, at any time, to billions of people around the globe. Teenagers are now increasingly easy to get access to media and they need filter to get the good source of information from media. This goal can be reached with media literacy education. In the last 12 year, mainstream and new media in Lampung grows in rapid condition. Beside national media that distribute in Lampung, there are also local/provincial media as well as media, local and national TV, radio stations, news and information by internet and social media. Almost all high schools in Lampung Province especially in Bandarlampung City as the capital of its province, have already applied media literacy lesson. But the media literacy lessons are actually part of Bahasa Indonesia (Indonesian) course and given to students at the last level, for instance in SMAN 1 Bandarlampung where the media literacy focuses on information and communication technology (ICT) and this project was conducted.Keywords: 
Pemanfaatan WhatsApp Group Sebagai Media Promosi dalam Penjualan Online Trufi Murdiani; Ahmad Jefri Andika; Wisnu ilham widiyanto
EKONOMI KEUANGAN DAN BISNIS Vol 7, No 1 (2022): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.425 KB) | DOI: 10.24967/ekombis.v7i1.1311

Abstract

The use of internet in helping online-based small and medium enterprises has also make the choice of using social media on smarphones foe online business continues to grow rapidly. By utilizing social media, business people are no longer have trouble in marketing their products because it is done anytime, anywhere and to anyone by its purposes. Social media such as WhatsApp has begun noticed by micro, small and medium enterprises (MSMEs) in online selling. Moreover, with WhatsApp Group (WAG) feature, business people communicate and promote their products and services via online in real time and efficiently. The display of promotional materials distributed using WAG is more diverse and interesting because it can be in the form of written messages, voices, photos, videos, graphics or links. Even though doing business using WAG, there are also weaknesses, such as the content of messages that are cleared in chat by other users, or not being read in the midst of a busy chat from fellow WAG members.
The Increase of Social Media-Based Home Business During Pandemic Trufi Murdiani; Adi Prasetyo; Vistania Jasica
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Business is one sector that affected by Covid 19 pandemic. The Micro, Small, and Medium Enterprises (MSME) actors have to find a strategy to keep the business runs well during and after the pandemic. Increasing the selling program by using social media is one effort since the pandemic requires people to do social distancing, stay at home, and facing the swift of lifestyle to use a digital tool.  This study dealt with an observation on how the business sector especially in micro, small and medium enterprises improve its products or services promotion and marketing communication amid the decrease of people consumption during pandemic quarantine and new normal eras into digital usage. The methodology of this study used a descriptive qualitative approach by analyzing various literature on digital marketing. The result of this study found that social media had been used actively as a marketing tool by home business during the pandemic and makes many conventional home businesses changed to be a social media-based home business.Keywords:Digital Marketing, Communication, Information, Consumers.
PEMBERDAYAAN MAHASISWA BISNIS DIGITAL MASUK DESA MELALUI PELATIHAN MARKETPLACE DESA Soraya Asnusa; Trufi Murdiani; Ambar Aditya Putra; Wahyu Rianto
Jurnal Publika Pengabdian Masyarakat Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v4i02.3061

Abstract

UMKM sebagai salah satu garda utama dalam bidang ekonomi, telah menyumbangkan kontribusi yang sangat tinggi dalam memberikan kesempatan kerja dan lapangan pekerjaan. Namun, pandemi Covid-19 telah membawa dampak yaitu disrupsi besar terhadap teknologi yang bergeser ke penggunaan teknologi internet. Salah satu potensi besar UKM ada di Desa Jati Indah, Kecamatan Tanjung Bintang, Kabupaten Lampung Selatan. Desa Jati Indah terpilih sebagai Desa Terbaik Nasional 2020 untuk kategori pengembangan lingkungan bisnis.Namun, UKM di Desa Jati Indah masih menggunakan cara bisnis konvensional dan belum memanfaatkan teknologi digital, termasuk penggunaan marketplace. Sebagai solusi dari permasalahan tersebut, Tim dari Prodi Bisnis Digital memberikan pelatihan dengan pola TOT dari dosen kepada mahasiswa yang kemudian melatih para pelaku UKM untuk membuat marketplace dan display produk dengan Power Point. Kata Kunci—pelatihan, marketing, digital
SME, Digital Marketing Analysis On The Usage Advantages Of Marketplace For MSMES In Lampung Murdiani, Trufi
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 1 (2021): IJEBE January - June 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i1.217

Abstract

The product sales for MSMEs need a technology support. One of this certain technology is a digital media which has been rapidly develop many business actors. Since the pandemic occured, the problem on how to use the digital media such as marketplace faced some MSMEs actors. Marketplace as the most effective tool in order to increase marketing activities still does not give a chance for some MSMEs actors to improve their business. This research was done by qualitative method to prove the effectiveness of digital marketing media especially marketplace for small business people who were directly involved with online marketing. The research method was done by interviewed approaches and analysis on the problem as well as find the solution on how to achieve the success in using digital media namely marketplace. Through this research, it was expected that small businesses could choose wisely and effectively the digital media namely marketplace on their marketing activities to increase product’s sell.
Menguak Efektivitas Social Media Marketing dan Konten Kreatif dalam Membangun Kesadaran Merek Alip, Muhamad Nur; Murdiani, Trufi; Agustin, Elsa
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.519

Abstract

Transformasi digital telah mengubah cara perusahaan memasarkan produknya, termasuk melalui platform media sosial seperti TikTok. Penelitian ini bertujuan menganalisis pengaruh Social Media Marketing dan Konten Marketing terhadap Kesadaran Merek pada akun TikTok @SinarMas_ID. Metode penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner kepada 89 responden yang pernah berinteraksi dengan akun tersebut. Hasil penelitian menunjukkan bahwa Social Media Marketing tidak berpengaruh signifikan terhadap Kesadaran Merek (signifikansi 0,130 > 0,05). Sebaliknya, Konten Marketing memiliki pengaruh signifikan terhadap Kesadaran Merek (signifikansi 0,001 < 0,05). Temuan ini mengindikasikan bahwa kualitas dan relevansi konten yang diunggah merupakan faktor kunci dalam meningkatkan kesadaran merek. Penelitian ini berkontribusi dalam memberikan wawasan kepada perusahaan mengenai pentingnya strategi konten marketing yang efektif untuk meningkatkan kesadaran merek di era digital.
The Effect of Social Media Live Streaming and Promotion on Online Purchase Intention in The TikTok @Daydeals.Co Suhendar, Nicky Christian; Murdiani, Trufi
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

This study explores how social media live streaming and promotions on the TikTok platform, with a focus on the @Daydeals.Co account, impact online purchase intentions. Using a quantitative approach, questionnaires are distributed to followers, with independent variables including live streaming interactions and @Daydeals.Co's promotional strategies, and the dependent variable being respondents' online purchase intentions. Employing regression analysis, the research aims to uncover the extent to which these factors influence online purchasing. The findings are expected to provide valuable insights for digital marketers and business owners, aiding them in maximizing TikTok's potential as an effective marketing channel. The practical implications include helping companies understand consumer behavior in the digital era and refining online marketing strategies, especially on live streaming platforms like TikTokKeywords: live streaming, digital content, tiktok.
Co-Authors Adi Prasetyo Agustin, Elsa Ahmad Jefri Andika Alip, Muhamad Nur Ambar aditya Putra Asnusa, Soraya muhtarom Siti Masitoh Suhendar, Nicky Christian Vistania Jasica Wahyu Rianto Wisnu ilham widiyanto