MANAJEMEN
Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)

ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO

Laila Putri Shalihah (Unknown)
Titin Hargyatni (Unknown)

Article Info

Publish Date
22 Oct 2022

Abstract

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.

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Journal Info
MANAJEMEN
Website

Abbrev

IMK

Publisher

Politeknik Pratama Purwokerto

Subject

Computer Science & IT Economics, Econometrics & Finance Other

Description

MANAJEMEN : Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan dua kali setahun, pada bulan Mei dan Oktober oleh LPPM Politeknik Pratama . Jurnal Manajemen bertujuan untuk: 1. Mempromosikan hasil penelitian terbaru tentang Manajemen dan atau Kewirausahaan. 2. Publikasikan hanya hasil penelitian ...