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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MANAJEMEN Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Bisnis Kewirausahaan Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Informatics JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Titin Hargyatni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PENGUATAN ENTREPRENEURSHIP SISWA SISWI SMKN 6 SUKOHARJO SEBAGAI CALON ENTREPRENEUR MUDA Heni Susilowati; Erlinda Sholihah; Titin Hargyatni; Erwan Nurhidayat; Jaelani; Pemilia Sulistowati; Kusna Djati Purnama
Community : Jurnal Pengabdian Pada Masyarakat Vol 3 No 1 (2023): Maret : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i1.343

Abstract

Lulusan SMK yang diharapkan memiliki kualifikasi pengetahuan, kecakapan dan keahlian ternyata masih banyak kendala dan tantangan. Ada kesenjangan (gap) antara pengetahuan dan ketrampilan para lulusan SMK dengan spesifikasi keahlian yang diminta dunia kerja. Pemerintah terus mendorong akselerasi pengembangan ekosistem kewirausahaan untuk mempercepat pemulihan dan pembangunan ekonomi. Perrguruan tinggi dapat berkontribusi dalam meningkatkan minat siswa SMK terhadap entrepreneurship berdasarkan pengetahuan dan inovasi. Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern (STIE STEKOM) melakukan Pengabdian Kepada Masyrakat untuk mengedukasi pentingnya pengenalan entrepreneurship kepada siswa-siswi SMKN 6 Sukoharjo. Penguatan kewirausahaan yang efektif dilakukan diharapkan dapat meningkatkan kecakapan siswa siswi sebagai calon entrepreneur muda dengan memberikan penyuluhan membahas penilaian diri sebagai modal emtrepreneurship, cara berkomunikasi yang efektif dalam berbisnis, rencana bisnis model canvas, strategi berbisnis di era digital dan modal usaha untuk keberlangsungan bisnis.
The Framework of Customer Engagement on Customer Satisfaction : The Antecedents and Consequences Titin Hargyatni; Kusna Djati Purnama; Danang Wiratnoko; Robby Andika Kusumajaya; Sri Handoko
Journal of Management and Informatics Vol. 1 No. 1 (2022): April : Journal of Management and Informatic
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationship between requirements and framework development in Customer Engagement(CE). In this paper it is developed based on engagement theory with the assumption that satisfying relationshipswill be able to create emotional relationships so that colleagues will be involved and bound to each other. Basedon theoretical studies, this paper proposes a framework that examines the components that exist in CE,antecedents. involved and the consequences of CE. To complete the study, we also discuss how the type ofindustry, company characteristics - Business to Business vs Business to Consumer - and value and level ofinvolvement affect the satisfaction relationship, both direct and indirect contributions from the point of view ofemotional involvement in Customer Engagement. Next, examine the development of Customer Engagement andhow to maximize company performance by making appropriate strategic changes. The findings of this paper arethe relationship between emotions and the indirect contribution of customers’ needs to be improved to thecompany's service industry with the B2B concept for products/services with a high level of involvement;Furthermore, it is also necessary to improve services for products or services with a high level of brand value andcompanies that provide a higher level of satisfaction.
Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews? Susilowati, Heni; Titin Hargyatni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.562

Abstract

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention. Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD DI KOTA BOYOLALI Zahro Maftuhah Hasanah; Titin Hargyatni
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.173

Abstract

The results of multiple linear regression analysis obtained the equation Y = -1.824 + 0.595X1 + 0.471X2 + 0.268X3. The t-test analysis of the results for t-count service quality is 8,194 > ttable 1,986, so there is a positive and significant influence on the purchasing decision of Grabfood Online in Boyolali City. Analysis of the t-test results for t-count prices of 8.313 > ttable 1.986, then there is a positive and significant effect of the variable on the purchasing decision of Grabfood in Boyolali City. The t-test analysis obtained for t-count Promotion is 4,394 > ttable 1,986, so there is a positive and significant effect of promotion variables on Grabfood purchasing decisions in Boyolali City. Based on the analysis of the F test, the results obtained for the magnitude of the calculated F of 108,491 > F table 2,311, then together there is a significant influence between independent. Variables of Service Quality, Promotional Prices, To Purchase Decisions for Grabfood in Boyolali City. There is an influence between variables, namely Service Quality, Price, Promotion, Grabfood purchasing decisions in Boyolali City by 76.5%, while 23.5% is influenced by other factors that are not examined on customer satisfaction, customer loyalty, image or brand.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO Laila Putri Shalihah; Titin Hargyatni
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.176

Abstract

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
NIAT BELI MASYARAKAT TERHADAP DISTRO LABEL CLOTHING DI SURAKARTA Titin Hargyatni; Diani Putri Utami
MANAJEMEN Vol 1 No 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.188

Abstract

This study aims to determine the purchase intention of private label clothing in Surakarta which has a relationship from the effect of risk, product quality, relative price and value in Rown Division distributions. The sample in this study were 100 respondents who bought Rown Division's products. This study uses a non-probability sampling technique with a purposive sampling approach, namely a sampling technique with certain criteria. The data analysis method used is multiple linear regression including t test, F test, coefficient of determination. The results showed that the variables of product value, relative price, product quality and risk had a positive and significant effect on people's buying intentions for clothing products. The magnitude of the coefficient of determination (R2) obtained a value of 60.9%, which means that the variables of product value, relative price, product quality and ris in this study were able to build purchase intentions of 60.9%, while the remaining 39.1% was explained by other factors outside from this research
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD DI KOTA BOYOLALI Zahro Maftuhah Hasanah; Titin Hargyatni
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.173

Abstract

The results of multiple linear regression analysis obtained the equation Y = -1.824 + 0.595X1 + 0.471X2 + 0.268X3. The t-test analysis of the results for t-count service quality is 8,194 > ttable 1,986, so there is a positive and significant influence on the purchasing decision of Grabfood Online in Boyolali City. Analysis of the t-test results for t-count prices of 8.313 > ttable 1.986, then there is a positive and significant effect of the variable on the purchasing decision of Grabfood in Boyolali City. The t-test analysis obtained for t-count Promotion is 4,394 > ttable 1,986, so there is a positive and significant effect of promotion variables on Grabfood purchasing decisions in Boyolali City. Based on the analysis of the F test, the results obtained for the magnitude of the calculated F of 108,491 > F table 2,311, then together there is a significant influence between independent. Variables of Service Quality, Promotional Prices, To Purchase Decisions for Grabfood in Boyolali City. There is an influence between variables, namely Service Quality, Price, Promotion, Grabfood purchasing decisions in Boyolali City by 76.5%, while 23.5% is influenced by other factors that are not examined on customer satisfaction, customer loyalty, image or brand.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO Laila Putri Shalihah; Titin Hargyatni
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.176

Abstract

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
NIAT BELI MASYARAKAT TERHADAP DISTRO LABEL CLOTHING DI SURAKARTA Titin Hargyatni; Diani Putri Utami
MANAJEMEN Vol. 1 No. 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.188

Abstract

This study aims to determine the purchase intention of private label clothing in Surakarta which has a relationship from the effect of risk, product quality, relative price and value in Rown Division distributions. The sample in this study were 100 respondents who bought Rown Division's products. This study uses a non-probability sampling technique with a purposive sampling approach, namely a sampling technique with certain criteria. The data analysis method used is multiple linear regression including t test, F test, coefficient of determination. The results showed that the variables of product value, relative price, product quality and risk had a positive and significant effect on people's buying intentions for clothing products. The magnitude of the coefficient of determination (R2) obtained a value of 60.9%, which means that the variables of product value, relative price, product quality and ris in this study were able to build purchase intentions of 60.9%, while the remaining 39.1% was explained by other factors outside from this research
Pengaruh Green Marketing dan Promosi Media Sosial terhadap Keputusan Pembelian Produk Eco-Friendly di Solo Raya Bunga Aurelia; Ratnaningrum Ratnaningrum; Heni Susilowati; Titin Hargyatni
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 3 (2024): September : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i3.2498

Abstract

This research aims to determine the influence of green marketing and social media promotion on purchasing decisions in the city of Solo Raya. This research uses quantitative methods using primary data through distributing questionnaires online on the Instagram platform. The questionnaire was taken using a non-probability sampling technique with the number of samples used in the research being 100 respondents. This research uses data analysis using SmartPLS software. The results of this research show that the green marketing variable has a positive and significant influence on purchasing decisions and the social media promotion variable has a positive and significant influence on purchasing decisions.
Co-Authors Adellia Bella Yuda Slankiza Bunga Aurelia Danang Wiratnoko Diani Putri Utami Erlinda Sholihah Erwan Nurhidayat Fitri Oktafiani Heni Susilowati Heni Susilowati Jaelani Kusna Djati Purnama Kusumajaya, Robby Andika Laila Putri Shalihah Melina Sari Nida, Nadhivatun Pemilia Sulistowati Ratnaningrum Ratnaningrum Septiyana Tri Handayani Sri Handoko Sugi, Sugiarto Sugiarto Sugi Zahro Maftuhah Hasanah