Journal of Accounting and Finance Management (JAFM)
Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)

Distribution Channel and Prices as Critical Factors for Sales Volume Improvement

Lili Suryati (Management Study Program, Faculty of Social Sciences and Humanities, Universitas IBBI)
Lusiah Lusiah (Management Study Program, Faculty of Social Sciences and Humanities, Universitas IBBI)

Article Info

Publish Date
21 Nov 2022

Abstract

This study aims to examine the effect of Distribution Channel and Price on Sales Volume Improvement. This study uses explanatory quantitative research on 20 star hotelin Jakarta with 80 respondents processed using the SEM-PLS approach. The results of the study indicate that Distribution Channel directly influences Sales Volume ImprovementStar Hotel in Jakarta and Price directly influence Sales Volume ImprovementStar Hotel in Jakarta.

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Journal Info
Journal of Accounting and Finance Management (JAFM)
Website

Abbrev

JAFM

Publisher

Dinasti Research

Subject

Economics, Econometrics & Finance

Description

Journal of Accounting and Finance Management (JAFM) is a peer-reviewed journal published by Dinasti Research, Dinasti Foundation, Indonesia six times a year. JAFM aims to publish articles in the fields of accounting, finance, and management that make a significant contribution to the development of ...