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All Journal Jurnal Ekonomi Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JAM : Jurnal Aplikasi Manajemen IJBE (Integrated Journal of Business and Economics) International Journal of Economics Development Research (IJEDR) Jurnal Manajemen JURNAL ILMIAH KOHESI Jurnal Cafetaria International Journal of Community Service Bulletin of Computer Science Research Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Journal of Trends Economics and Accounting Research Manajemen : Jurnal Ekonomi Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Masyarakat Bangsa Celebes Journal of Community Services Skena Bisnis
Lusiah Lusiah
Universitas IBBI
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The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks Lusiah, Lusiah
Jurnal Manajemen Vol 23, No 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.79 KB) | DOI: 10.24912/jm.v23i3.571

Abstract

The purpose of this study is to determine the factors that influence the decision to choose Starbucks. The population in this study amounted to 395 respondents. The data analysis technique in this study is multiple linear regression analysis, t-test, F-test, and coefficient of determination. Variables that influence the decision to choose Starbucks are cultural, social, personal and psychological. The result of the partial test and simultaneously stated that the cultural variables, social variables, personal variables, and psychological variables influence the decision to choose Starbucks.
ANALISIS TINGKAT KESIAPAN DAN KEMAMPUAN MAHASISWA PEKERJA DI MEDAN DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA) Lusiah Lusiah
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 5, No 1 (2015)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v5i1.501

Abstract

This study aims to determine the influence level of readiness that consists of physical readiness and mental readiness as well as the ability consisting of intellectual ability and physical ability on the competitiveness of college student workers who is working in Medan on facing the ASEAN Economic Community (AEC).The method used in this research is descriptive quantitative research methods. The analytical method used is multiple linear regression analysis and hypothesis testing which consists of partial test (t test), simultaneous test (F test) and also determination test. The population of this research is all college student workers at five private universities in Medan that is STIE-STMIK IBBI, STMIK-STIE Mikroskil, STIE-STBA-STMIK ITMI, UNPRI, STBA-PIA which amounts to 13.628 people. The sampling technique in this study using Non Probability Sampling technique namely purposive sampling, constitute the sampling technique with certain considerations, that is college students who are already working. Determination of the number of samples taken as respondents in this study using slovin method obtained by 99 people.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Jasa Transportasi Online Lusiah; Djatmiko Novianto; Adhitya Akbar
Jurnal Ekonomi Vol. 24 No. 2 (2019): July 2019
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v24i2.574

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan jasa transportasi onlineterhadap loyalitas pelanggan secara langsung dan tidak langsung. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Populasi yang digunakan adalah mahasiswa di Kota Medan. Teknik pengambilan sampel dalam penelitian ini menggunakan metode Non-Probability Accidental Sampling dengan kriteria responden adalah mahasiswa Kota Medan dan responden yang pernah menggunakan layanan transportasi online setidaknya paling sedikit dua kali. Jumlah sampel yang digunakan dalam penelitian ini adalah 120 responden. Data dikumpulkan dan kemudian dianalisis menggunakan analisis jalur dengan tingkat signifikansi 5% menggunakan software Lisrel versi 8.8. Hasil penelitian menunjukkan kualitas pelayanan memiliki pengaruh positif langsung terhadap kepuasan pelanggan jasa transportasi online, selain itu kualitas pelayanan dan kepuasan pelanggan juga  memiliki efek positif langsung pada loyalitas pelanggan jasa transportasi online. Sedangkan kepuasan pelanggan tidak dapat memediasi hubungan antara kualitas pelayanan dengan loyalitas pelanggan.
PENGARUH HARGA, KETEPATAN WAKTU PENGIRIMAN, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA JASA PENGIRIMAN BARANG DI JNE (STUDI KASUS PADA PT. JNE KATAMSO MEDAN) SARTIKA .; LUSIAH .; RIPKA SERIIDAHNAITA GINTING
JURNAL ILMIAH KOHESI Vol 6 No 1 (2022): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the effect of price, timeliness of delivery and quality of service on consumer loyalty to deliveryservices at JNE. The method used is quantitative method. The types of data used are primary data and secondary data. Thepopulation in this study was consumers who had used delivery services at JNE at least 2 times and consumers who workedas self-employed who owned an online shop and chose their delivery services through JNE. Sampling method usingNonprobability Sampling and sampling technique using Incidental Sampling using Purba Rao formula. The sample numberused as many as 96 respondents with a significance level of 5% using SPPS version 17.0. Data analysis techniques used forvalidity and reliability tests, classical assumption tests, multicollinearity tests, heteroskedasticity tests, partial tests (t tests),simultaneous tests (F), multiple linear regression analysis and coefficients of determination (R2). The results showed thatpartially the price had a positive and significant effect on consumer loyalty to JNE Katamso Medan. This is seen from theresults of the partial test (Test t) where the thitung value> is 4.872 > 1.98489. Partially, the timeliness of delivery positivelyand significantly affects consumer loyalty to JNE Katamso Medan. This is seen from the results of the partial test (Test t)where the value of thitung> ttabel is 5.169 > 1.98489. Partially the quality of service positively and significantly affectsconsumer loyalty to JNE Katamso Medan. This is seen from the results of the partial test (Test t) where the thitung value> is2.768 > 1.98489. From the results of the test there is an effect on price, timeliness of delivery and quality of service toconsumer loyalty to delivery services at JNE Katamso Medan.
Pengaruh Karakteristik Budaya Organisasi dan Komunikasi Terhadap Produktivitas Kerja Karyawan PT Adira Dinamika Multi Finance Tbk Puput Ulina Hutasoit; Lusiah Lusiah; Lenny Menara Sari Saragih
Journal of Trends Economics and Accounting Research Vol 1 No 2 (2020): December 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.074 KB)

Abstract

This study aims to determine the influence of Organizational Culture Characteristics and Communication on Employee Work Productivity at PT Adira Dinamika Multi Finance Tbk Branch Office Ringroad Medan. This research uses descriptive quantitative research methods. The population in this study was 75 employees and the research sample was 75 employees of PT Adira Dinamika Multi Finance Tbk Branch Office Ringroad Medan with a saturated sampling method. The results showed that partially the characteristics of organizational culture had no effect on employee work productivity while communication had an effect on employee work productivity. Simultaneously test showed that the characteristics of organizational culture and communication have an effect on employee work productivity
The Analysis of Determinants Affecting Consumers’ Decision to Choose Starbucks Lusiah Lusiah
Jurnal Manajemen Vol. 23 No. 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v23i3.571

Abstract

The purpose of this study is to determine the factors that influence the decision to choose Starbucks. The population in this study amounted to 395 respondents. The data analysis technique in this study is multiple linear regression analysis, t-test, F-test, and coefficient of determination. Variables that influence the decision to choose Starbucks are cultural, social, personal and psychological. The result of the partial test and simultaneously stated that the cultural variables, social variables, personal variables, and psychological variables influence the decision to choose Starbucks.
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI THE HILL HOTEL DAN RESORT SIBOLANGIT Selly Evianta; Lusiah Lusiah; Ripka Seriidahnaita Ginting
JURNAL CAFETARIA Vol 3 No 2 (2022): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v3i2.630

Abstract

This research uses quantitative descriptive research methods. The population in this study were guests staying at The Hill Hotel & Resort Sibolangit and a study sample of 60 people using the non-probability sampling technique method. The data analysis technique uses classical assumption tests, multiple linear regression analysis, f-tests, t-tests, and coefficients of determination. The results showed that significantly the dimension of service quality affects customer satisfaction. Although the assurance dimension shows an insignificant influence on customer satisfaction, the other four variables that shape service quality, namely tangible, realibility, responsiveness and emphaty, show a significant influence on customer satisfaction. The magnitude of the coefficient of determination of 0.571 means that the ability of the variables tangible, reliability, responsiveness, assurance and emphaty explains its effect on the customer satisfaction variable of 57.1%. While the remaining 42.9% is another free variable that was not studied in this study such as competence, courtesy, communication, credibility, security and others. The conclusion states that simultaneously, the dimension of service quality has a positive effect on customer satisfaction.
Studi Pelacakan Alumni Program Studi Manajemen dan Program Studi Akuntansi Sekolah Tinggi Ilmu Ekonomi IBBI Jaman Amadi; Boy Fadly; Lusiah Lusiah
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 6 No. 1 (2018)
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.53 KB)

Abstract

penelitian ini merupakan penelitian tracer study yang bermanfaat dalam memetakan dunia usaha dan industri sehingga jeda diantara kompetensi yang diperoleh alumni saat kuliah dengan tuntutan dunia kerja dapat diperkecil. Response rate pada penelitian ini sebesar 347 orang (61%). Data diperoleh dengan menyebarkan kuesioner.Adapun data yang telah terkumpul dianalisis dengan menggunakan teknik deskriptif. Hasil penelitian menunjukkan 1) aspek perkuliahan, praktikum, dan diskusi ini telah baik, sedangkan aspek lainnya seperti demontrasi, partisipasi dalam proyek riset, magang, dan kerja lapangan, perlu perbaikan kedepannya. 2) para alumni telah mencari pekerjaan pada umumnya sebelum mereka wisuda. 3) basis mendapatkan pekerjaan alumni berdasarkan melalui jalur relasi. 4) alumni memeroleh pekerjaan pertama pada umumnya 7 bulan sebelum lulus ujian dan 3 bulan setelah lulus ujian. 5) alumni yang bekerja lebih banyak dibandingkan dengan tidak bekerja. 6) slumni umumnya melamar pekerjaan kepada 4 perusahaan, dan yang merespon lamaran para alumni adalah sebanyak 3 perusahaan saja.Sedangkan untuk sampai ke tahap mengundang untuk wawancara, jumlah perusahaan ada 3. 7) alumni yang belum bekerja umumnya sedang mencari pekerjaan, melanjutkan studi, dan berwirausaha. 8) alumni tidak sedang mencari pekerjaan pada saat 4 minggu terakhir pengisian kuesioner. 9) alumni umumnya bekerja di perusahaan swasta, dan ikuti dengan berwiraswasta. 10) pendapatan alumni umumnya diatas Upah Minimum Regional (UMR). 11) umumnya hubungan antara bidang studi dengan pekerjaan bagi alumni sudah berkategori erat. 12) umumnya telah bekerja sesuai dengan tingkat pendidikan mereka, akan tetapi sudah ada beberapa alumni bekerja pada situasi pekerjaan yang menuntut mereka harus memiliki tingkat pendidikan setingkat lebih tinggi. 13) menganggap bahwa pertanyaan kuesioner tidak sesuai, karena mereka telah tetap mengambil pekerjaan karena telah sesuai dengan pendidikan, karena memeroleh prospek karir yang baik, dan pekerjaan saat ini lebih menarik. 14) alumni memiliki kompetensi pada kategori yang sangat tinggi, 15) kompetensi yang dimiliki para alumni sudah sesuai keperluannya dalam pekerjaan mereka
Electronic Word of Mouth and Brand Image on Customer Decisions Lusiah Lusiah; Lili Suryati
Journal of Accounting and Finance Management Vol. 3 No. 4 (2022): Journal of Accounting and Finance Management (September-October 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i4.127

Abstract

This study aims to examine the effect of Electronic Word of Mouth and Brand Image on Customer Decisions. This study uses explanatory quantitative research on 50star hotelin West Sumatra with 150 respondents processed using the SEM-PLS approach. The results of the study indicate that Electronic Word of Mouth directly influences Customer DecisionsStar Hotel in West Sumatra and Brand Image directly influence Customer DecisionsStar Hotel in Jakarta.
Distribution Channel and Prices as Critical Factors for Sales Volume Improvement Lili Suryati; Lusiah Lusiah
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.128

Abstract

This study aims to examine the effect of Distribution Channel and Price on Sales Volume Improvement. This study uses explanatory quantitative research on 20 star hotelin Jakarta with 80 respondents processed using the SEM-PLS approach. The results of the study indicate that Distribution Channel directly influences Sales Volume ImprovementStar Hotel in Jakarta and Price directly influence Sales Volume ImprovementStar Hotel in Jakarta.
Co-Authors Adhitya Akbar Ahmad Shalahuddin, Ahmad Andrian Andrian Anitha P. Tinambunan Aulia Kusuma Wardani Boy Fadly Boy Fadly Corinna Wongsosudono Djatmiko Novianto Edison Edison Errie Margery Esli Silalahi Fajrillah, Fajrillah Hartanti Nugrahaningsih Jaman Amadi Lenny Menara Sari Saragih Lili Suryati Margery, Errie Mazzlida Mat Deli Nadia Mahdaly Pudyastuti, Esty Puput Ulina Hutasoit Ripka Seriidahnaita Ginting SARTIKA . Selly Evianta Sulistyo Budi Utomo Tarigan, Miska Irani Tarwiyah, Tarwiyah Wilianto, W. Y. Yuliana, Y. Yusdiana, Yusdiana