Journal of Accounting and Finance Management (JAFM)
Vol. 2 No. 3 (2021): Journal of Accounting and Finance Management (July-August 2021)

The Effect of Promotion on the Sales of S3shop MSMES in Conggeang District, West Java

Lala Nurhayati (Universitas Winya Mukti, West Java, Indonesia)
Anne Lasminingrat (Univers itas Winya Mukti, West Java, Indonesia)
Maria Lusiana Yulianti (Univers itas Winya Mukti, West Java, Indonesia)
Deden Komar Priatna (Universtitas Winya Mukti, West Java, Indonesia)



Article Info

Publish Date
23 Jul 2021

Abstract

In this study there are two variables, namely Promotion as a free variable and sales as a bound variable. This research was conducted to be able to find out the effect of sales on S3shop MSMEs in Conggeang Kecaatan, West Java, and to find out how much influence promodi has on sales. The methods used in this study are descriptive and verificative methods, data collection techniques obtained from primary data, namely through interviews and questionnaires. While secondary data is obtained from books, journals, the internet. To determine the magnitude of the effect of promotion on satisfaction, statistical analysis with a simple Linear Regression formula and Coefficient of Determination was used using the IBM 25 SPSS program. Based on the results of the discussion on Promotion Against Sales and based on the results obtained from the questionnaire answers, it turns out that the Promotion of Sales of S3shop MSMEs as a whole is very good because it shows a positive response. For the Effect of Promotion on Msme sales, a statistical test is used, based on calculations, it can be concluded that there is a very good influence between Promotion on Sales on S3shop MSMEs of 29.2% while the remaining 7.8% is influenced by Other factors.

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Journal Info

Abbrev

JAFM

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Accounting and Finance Management (JAFM) is a peer-reviewed journal published by Dinasti Research, Dinasti Foundation, Indonesia six times a year. JAFM aims to publish articles in the fields of accounting, finance, and management that make a significant contribution to the development of ...