Journal of Social Research
Vol. 2 No. 1 (2022): Journal of Social Research

Influence of Market Mix Strategy (Marketing Mix) Towards the Increase in the Number of New Students of SDIT Ar-Treatise Seteluk

Saprianto Saprianto (Sumbawa University of Technology)
Ahmad Yamin (Sumbawa University of Technology)
Dedi Supriadi (Sumbawa University of Technology)



Article Info

Publish Date
14 Dec 2022

Abstract

Background: Education is one of the efforts made to improve the quality of human resources which in essence helps, humans, to be smart, smart and smart. The school is one provides institutions that provide education and learning for children who are not only normal but also have special needs. Objective: To explain the effect of the educational marketing mix at SDIT Ar-Risalah on the increase in the number of students. Method: Based on the title proposed by the researcher, namely "The Effect of Educational Marketing Mix on the Improvement of Students at SDIT Ar-Risalah Seteluk", this study uses quantification research, which is a process where research data in the form of numbers, then analyzed using statistical tests. Results: Education services at SDI Surya Buana and MIN Malang 2 prioritize efforts to fulfill customer satisfaction. Marketing strategies in improving the image are carried out, namely direct, indirect, differentiation, and financing. The impact of marketing strategies and their implications on imaging at SDI Surya Buana and MIN Malang 2. Conclusion: From the results of data analysis and discussion, the author can conclude that: Marketing Mix has a positive and significant effect on the Increase of Students at SDIT Ar-Risalah Seteluk.

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Journal Info

Abbrev

ijsr

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...