PUBLIC PERCEPTION OF RENEWABLE ENERGY IN INDONESIA: IMPLICATION FOR COMMUNICATION STRATEGY

Mila Viendyasari (University of Indonesia)
Mohammad Syukri (University of Dharma Persada)
Erkarta Yandri (University of Dharma Persada)
Devie Rahmawati (University of Indonesia)

Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Vol 6 No 3 (2022): Edisi September - Desember 2022

In this study, the public's perception of renewable energy in Indonesia is examined, along with its communication implications. A mix method was employed in this study, which is a research strategy that blends qualitative and quantitative research. The object in this research is the Indonesian Society. From questionnaire that was distributed through the random selection, research result revealed quite different levels of perception about renewable energy concepts. To be most effective, communications strategy should be designed to answer the questions that each individual has, building upon the level of knowledge as one of perception aspect that already exists.