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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Mila Viendyasari
University of Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PUBLIC PERCEPTION OF RENEWABLE ENERGY IN INDONESIA: IMPLICATION FOR COMMUNICATION STRATEGY Mila Viendyasari; Mohammad Syukri; Erkarta Yandri; Devie Rahmawati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.188 KB) | DOI: 10.31955/mea.v6i3.2517

Abstract

In this study, the public's perception of renewable energy in Indonesia is examined, along with its communication implications. A mix method was employed in this study, which is a research strategy that blends qualitative and quantitative research. The object in this research is the Indonesian Society. From questionnaire that was distributed through the random selection, research result revealed quite different levels of perception about renewable energy concepts. To be most effective, communications strategy should be designed to answer the questions that each individual has, building upon the level of knowledge as one of perception aspect that already exists.
Co-Authors Devie Rahmawati Erkarta Yandri Mohammad Syukri