Representasi Iklan Ramai Sepi Bersama Versi #silaturahmisetiaphari

Muhammad Ruslan Ramli (Universitas Esa Unggul)
Asma Rokhmatuddhuha (Universitas Esa Unggul)
Ikbal Rachmat (Universitas Esa Unggul)
Ivanina Zuhdi (Universitas Esa Unggul)

Journal of Scientific Communication (JSC)
Volume 4 Issue 2, Oktober 2022

AbstractThis study discusses Eid Mubaraq-themed advertisements which published in social media. During the Covid-19 pandemic, the people can't go anywhere, including on the day of Eid Mubaraq. Everyone is asked to stay at home to avoid the spread of Covid-19. This research aims to reveal the advertising message of "Ramai Sepi Bersama" Version #SilaturahmiEveryDay by using semiotic analysis. The method used is Roland Barthes' semiotics model. As a result, the denotative meaning of this ad impresses someone with their daily activities interspersed with the use of cell phones. While the connotative meaning is a message for someone who can't go anywhere because of the Covid-19 pandemic. A child is only able to celebrate Eid Mubaraq through a cell phone.Keywords: advertising, pandemic, semiotics.