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Ivanina Zuhdi
Universitas Esa Unggul
Languange, Linguistic, Communication & Media Social Sciences

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Representasi Iklan Ramai Sepi Bersama Versi #silaturahmisetiaphari Muhammad Ruslan Ramli; Asma Rokhmatuddhuha; Ikbal Rachmat; Ivanina Zuhdi
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 4 Issue 2, Oktober 2022
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18270

Abstract

AbstractThis study discusses Eid Mubaraq-themed advertisements which published in social media. During the Covid-19 pandemic, the people can't go anywhere, including on the day of Eid Mubaraq. Everyone is asked to stay at home to avoid the spread of Covid-19. This research aims to reveal the advertising message of "Ramai Sepi Bersama" Version #SilaturahmiEveryDay by using semiotic analysis. The method used is Roland Barthes' semiotics model. As a result, the denotative meaning of this ad impresses someone with their daily activities interspersed with the use of cell phones. While the connotative meaning is a message for someone who can't go anywhere because of the Covid-19 pandemic. A child is only able to celebrate Eid Mubaraq through a cell phone.Keywords: advertising, pandemic, semiotics.
Co-Authors Asma Rokhmatuddhuha Ikbal Rachmat Ramli, Muhammad Ruslan