Journal of Business Studies and Management Review
Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021

THE EFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD : (Case study on students of Muhammadiyah Jambi University)

Sesraria Yuvanda (Universitas Muhammadyah Jambi)
Deby Aisyah Rj Nur (Universitas Muhammadyah Jambi)

Article Info

Publish Date
30 Jun 2021

Abstract

This research aims to analyze the effect of e-voucher and delivery rates toward food purchasing decisions of service users via Grab food. The analysis model used in this research was the multiple regression model. The respondents of this research are the students of the Muhammadiyah Jambi University. The result showed a significant influence between e-voucher and delivery rate provided by Grabfood toward food purchasing decisions of their users.

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Journal Info
Journal of Business Studies and Management Review
Website

Abbrev

jbsmr

Publisher

Universitas Jambi

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our ...