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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmiah Sinus ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Development Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review
Yuvanda, Sesraria
Dosen Tetap Universitas Muhammadiyah Jambi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Biaya Promosi Terhadap Penjualan Pada Toko Rilexindo Auto Accessories Ria Saryati; Wella Sandria; Sesraria Yuvanda
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v5i2.179

Abstract

This research aims to find out how sales are growing in Rilexindo Auto Accessories stores and how promotional costs affect sales in Riexindo Auto Accessories stores. The research was conducted in one of the branches of rilexindo group company namely 'Rilexindo Auto Accessories' store using sales data and promotional costs from 2017 - 2019 which is divided into 4 quarters. The data is processed with a development formula and a simple regression method with the promotional cost as a free variable (X) with sales as a bound variable (Y). The results showed that sales growth at the 'Rilexindo Auto Accessories' store with the highest sales was in 2017 in the 2nd quarter of Rp. 1,227,010,000, and the lowest sales were in the 3rd quarter of 2019 at Rp. 415,800,000. Promotional costs significantly affect sales at Rilexindo Auto Accessories stores, this is indicated by thitung > ttabel's 21,482 > 2.26 with a correlation coefficient of 0.990 and a significance rate of 0.000 (<0.05).
Analisis Sektor Unggulan dan Kinerja Ekonomi Provinsi Jambi Sesraria Yuvanda; Andri Devita
Journal Development Vol 3 No 1 (2015): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.54 KB) | DOI: 10.53978/jd.v3i1.26

Abstract

Terdapat tiga sektor yang menjadi sektor basis yang merupakan sektor unggulan di Provinsi Jambi yaitu; sektor industri pengolahan, sektor listrik, gas dan air bersih, sektor perdagangan, hotel dan restoran. Tahun 2008-2012 menunjukkan bahwa sektor basis yang memiliki pengganda terbesar adalah sektor listrik, gas dan air bersih dengan nilai rata-rata sebesar 45,81, sektor perdagangan, hotel dan restoran dengar nilai rata-rata sebesar 5,34 dan diikuti oleh sektor industri pengolahan dengan nilai rata-rata sebesar 2,396. Beragamnya koefisien pengganda menggambarkan kemampuan yang berbeda dari setiap sektor ekonomi dalam meningkatkan PDRB. Kinerja ekonomi Provinsi Jambi mengalami peningkatan dari tahun 2008-2012 yang ditunjukkan dengan peningkatan pertumbuhannya yaitu sebesar 20,86 persen, dimana hampir semua sektor di Provinsi Jambi pertumbuhannya bernilai positif kecuali pada sektor pertambangan dan penggalian, tetapi ha1 tersebut tidak terlalu berpengaruh terhadap penurunan kinerja ekonomi Provinsi Jambi
Analisis Komoditas, Produk & Jenis Usaha Unggulan Di Kota Jambi Sesraria Yuvanda
Journal Development Vol 3 No 2 (2015): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.551 KB) | DOI: 10.53978/jd.v3i2.63

Abstract

Penelitian KPJu Kota Jambi memiliki tujuan yaitu Menetapkan KPJu unggulan tingkat Kecamatan dan tingkat Kota Jambi, Merumuskan kebyakan beserta program dan kegiatan pengembangan KPJu unggulan Kota Jambi. Untuk menganalisis tersebut digunakan model analisis Perbandingan Eksponensial, dan Metode Borda. Berdasarkan hasil olahan dan analisis data dengan metode APE dan Metode Borda, maka dapat disimpulkan pointer tentang KPJu Unggulan Kota Jambi. : buah-buahan, kelapa sawit, sapi, ikan patin, kayu gergajian, pasir, pengolahan makanan, bahan bangunan, jasa bengkel, angkutan barang, dan wisata kuliner. Kebyakan beserta program dan kegiatan pengembangan KPJu unggulan Kota Jambi mengacu kepada pengembangan KPJu berbasis sektoral/ subsektoral. Ini berarti, kebyakan dan program KPJu harus mampu menumbuhkembangkan KPJu unggulan di Kota Jambi pada setiap sektor/subsector terpilih.
ANALISIS PRODUK PERKEBUNAN RAKYAT UNGGULAN DAN DAMPAKNYA TERHADAP DAYA SERAP TENAGA KERJA UNTUK PENGENTASAN KEMISKINAN DI KABUPATEN BATANGHARI Sesraria Yuvanda; Ratih Rosita
Journal Development Vol 6 No 2 (2018): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1006.269 KB) | DOI: 10.53978/jd.v6i2.110

Abstract

Permasalahan dalam penelitian ini adalah Produk perkebunan rakyat manakah yang terpilih menjadi unggulan, Faktor-faktor apakah mempengaruhi perkembangan Produk perkebunan rakyat unggulan, dampak perkembangan Produk perkebunan rakyat unggulan terhadap daya serap tenaga kerja untuk pengentasan kemiskinan, dan bagaimanakah hubungan produk perkebunan rakyat unggulan dengan pengentasan kemiskinan di kabupaten Batanghari. Penelitian ini bertujuan untuk menentukan Produk perkebunan rakyat yang terpilih menjadi unggulan, menganalisis Faktor-faktor yang mempengaruhi perkembangan Produk perkebunan rakyat unggulan, menganalisis dampak perkembangan Produk perkebunan rakyat unggulan terhadap daya serap tenaga kerja untuk pengentasan kemiskinan, dan untuk menganalisis hubungan produk perkebunan rakyat unggulan dengan pengentasan kemiskinan di kabupaten Batanghari. Untuk menjawab tujuan penelitian pertama digunakan model Time Series dan The Indexes of Production Instability. Untuk menjawab tujuan penelitian kedua digunakan model Analisis Regresi berganda. Kemudian untuk menjawab tujuan penelitian ketiga digunakan model regeresi sederhana, dan untuk menjawab tujuan penelitian keempat digunakan modal analisis korelasi pearson. Untuk mendapatkan data dan informasi yang dibutuhkan, maka digunakan metode penelitian analisis data sekunder dan metode penelitian observasi. Hasil penelitian ini adalah Produk Perkebunan Rakyat unggulan yang terpilih adalah Karet, Faktor yang paling signifikan yang mempengaruhi perkembangan Produk Perkebunan rakyat unggulan adalah harga produk perkebunan rakyat pesaing dan investasi pada sektor perkebunan, Pengembangan produk perkebunan rakyat unggulan tidak berpengaruh signifikan terhadap daya serap tenaga kerja dan pengentasan kemiskinan, Pengembangan produk perkebunan rakyat unggulan tidak berpengarauh signifikan antara dalam pengentasan kemiskinan
DETERMINANT PRODUKSI KELAPA SAWIT Wella Sandria; Sesraria Yuvanda; Nur Farida
Journal Development Vol 9 No 2 (2021): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.139 KB) | DOI: 10.53978/jd.v9i2.181

Abstract

This study aim to find out and analyze the characteristics of oil palm farmers in the village of chess rahayu dendang sub-district, tanjung jabung timur district. To answer the purpose of the first research objective used descriptive analysis model and to answer the second research used multiple linear regression analysis model to obtain the information needeen then used survey research methods such as primary data with the number of respondents as many as 148 and secondary data. The result showed that the characteristics of oil palm farmers in rahayu chess village were on average male, the average age of farmers was 45-55 years, the average farmer graduated from elementary school, the average number of family dependents was 4 family dependents and the average experiance farming for 11 years. While the factors that influence palm oil production in the chess rahayu village are signifcant land area with a positive rate of 7,1%, significant positive use of fertilizer at 18,8% and significant positive plant life of 84,6%. Keywords: Factor Of Production, Characteristics Of Production, Oil Palm
Development on the leading small and medium-sized industry (SMI): food industry in Jambi Province Sesraria Yuvanda; M. Rachmad R.; Zamzami Zamzami; M. Safri
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 8 No. 3 (2020): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.562 KB) | DOI: 10.22437/ppd.v8i3.9868

Abstract

The objectives of this research are: 1). to analyze the factors which determine the production of leading small-medium food industry, 2). to analyze the effect of leading small-medium food industry production towards community income. The analysis models used are simultaneous equation model (ESM) and simple regression. The research results show that the determining factors on the production of leading small-medium food industry are investment, production capacity, labor, sales, and the utilization of technology simultaneously. However, individually, the sales have significant influence on the production of leading small-medium food industry in which determined by promotion and market share. In addition, the influence of leading small-medium food industry is very significant on community income with a contribution of 59.54%. The amount of public income in the leading small-medium food industry is IDR 1.5 million for a single production period of 1.5 months or approximately IDR 1 million per month.
THE EFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD : (Case study on students of Muhammadiyah Jambi University) Sesraria Yuvanda; Deby Aisyah Rj Nur
Journal of Business Studies and Management Review Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.125 KB) | DOI: 10.22437/jbsmr.v4i2.14182

Abstract

This research aims to analyze the effect of e-voucher and delivery rates toward food purchasing decisions of service users via Grab food. The analysis model used in this research was the multiple regression model. The respondents of this research are the students of the Muhammadiyah Jambi University. The result showed a significant influence between e-voucher and delivery rate provided by Grabfood toward food purchasing decisions of their users.
Strategy in developing priority craft industry by using SAWSWOT Model in Jambi Province Sesraria Yuvanda; M. Rachmad R.; M. Syurya Hidayat
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 10 No. 5 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v10i5.16654

Abstract

This study aims to determine the quality creative craft industry to be developed and to formulate a strategy for developing these priority creative industries. The analytical model used to determine the priority creative craft industry is the SAW (Simple Additive Weighting) model. The SAWSWOT model is used to formulate the priority creative industry development strategy. The result of the study shows that the batik industry has been selected as a priority creative craft industry. At the same time, the strategies that can be used to develop the batik industry are increasing IT mastery by management staff, workforce skills, using Jambi batik design applications, and marketing through E-Commerce.
DETERMINAN PENDAPATAN PADA KEDAI KOPI Ita Lestari; Sesraria Yuvanda
Journal Development Vol 10 No 2 (2022): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v10i2.233

Abstract

Saat ini telah banyak tumbuh kedai kopi baru di kota Jambi yang berdampak mendorong terbukanya lapangan kerja. Penelitian ini bertujuan untuk mengkaji faktor-faktor yang mempengaruhi pendapatan kedai kopi di masa pandemi covid 19. Penelitian ini dilakukan melalui survey kepada pelanggan selama 30 hari di Kedai Kopi Lain Hati. Teknik pengambilan sampel adalah Probality Sampling Hasil Penelitian menunjukan bahwa variabel promosi berpengaruh positif terhadap pendapatan kedai kopi, variabel jumlah tenaga kerja dan jenis produk berpengaruh negative terhadap pendapatan kedai kopi. Sedangkan variabel modal tidak berpengaruh terhadap pendapatan kedai kopi
Penentu Industri Kecil Unggulan Dikabupaten Muaro Jambi Menggunakan Metode Simple Additive Weghting (SAW) Kurniawansyah, Kevin; Marthiawati, Noneng; Yuvanda, Sesraria
Jurnal Ilmiah SINUS Vol 22, No 1 (2024): Volume 22 No. 1, Januari 2024
Publisher : STMIK Sinar Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30646/sinus.v22i1.806

Abstract

Small and Medium Industries (IKM) have an important role in economic development. Muaro Jambi Regency is one of the districts in Jambi Province whose people are engaged in small and medium industrial businesses (IKM). This is inseparable from the important role of the Muaro Jambi Regency Government in supporting the development of small and medium industries (IKM). SMEs in Muaro Jambi Regency are grouped into 5 groups, namely craft SMEs, chemical and building materials SMEs, metal and electronics SMEs, food SMEs, and clothing SMEs. Of these 5 groups, it is necessary to know which group of IKM is growing widely both in terms of the number of IKM, number of workers, investment value and production value. The aim of this research is to find out and analyze which small and medium industrial groups (IKM) are superior in Muaro Jambi district and help simplify the process of selecting superior SMEs in Muaro Jambi district. The analytical model used to determine priorities for leading small and medium industries in Muaro Jambi district is the SAW (Simple Additive Weighting) model. The SAW model is used to formulate a weighted sum of priorities for the performance ranking of each alternative on all attributes, while the system design method uses the System Prototyping method. The result of this research is the SPK system with the SAW model which shows that the leading small and medium industries in Muaro Jambi district selected based on predetermined criteria are the Chemical and Building Materials industry with a total of 0.813
Co-Authors Aisyah RJ Nur, Deby Andri Devita Ardhana, Kevin Azra, Jessica Deby Aisyah RJ Nur Deby Aisyah Rj Nur Faradilla Herlin Hetty Rohayani Ita Lestari Jakfar, Muhammad Kurniawansyah, Kevin M Rachmad R M. Safri M. Syurya Hidayat Marthiawati, Noneng Muhammad Rachmad Rasjid Noviardi Ferzi Nur Farida Nurkodri, Moh Sahroni Oktarina, Elsa R, Muhammad Rachmad Rachmad R, Muhamamd Rachmad R, Muhammad Rachmad, Muhammad Ratih Rosita Ria Saryati Wella Sandria Wella Sandria Yuniarti, Tika Zamzami Zulpandi, Zulpandi