Scientium Management Review
Vol. 1 No. 1 (2022): Scientium Management Review

TUTORING EDUCATION FRANCHISE STRATEGY IN INDONESIA: A SWOT ANALYSIS

Benny R. P. Sinaga (Postgraduate Program, Universitas Muhammadiyah Tangerang, Indonesia)



Article Info

Publish Date
26 Jul 2022

Abstract

Tutoring is one of the basic needs for parents who want the best education for their children. In order to reach the entire territory of the Unitary State of the Republic of Indonesia in producing equitable quality education, it is necessary to conduct an internal and external environmental analysis (SWOT analysis). Based on a literature study, Tutoring must implement a SWOT analysis strategy annually from year to year. In winning the competition in the franchise system, Tutoring needs to increase investment in information technology, internalize values to make the organizational structure more efficient and flexible, and strengthen and improve the clauses of the franchise contract by strengthening the reward and punishment system.

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Journal Info

Abbrev

smr

Publisher

Subject

Humanities Education Social Sciences

Description

Scientium Management Review is a quarterly peer-reviewed journal with a mission. The mission of the Scientium Management Review is to provide thought leadership by publishing articles on managerial practices with organization-wide or cross-functional implications. We seek original theoretical and ...