<![CDATA[This study aims to determine the correlation between Brand Awareness, Brand Association, and Repurchase Intention in Tokopedia as an Online Shopping Transaction Platform. This research used Heuristic-Systematic Model and Self Congruity Theory. This study used a sample of 120 people who had been using Tokopedia atleast in the past last month. This sample data retrieval technique used nonprobability sampling with accidental techniques and Kendall's Tau B analysis. There are two Results of this research; (1) There is a very significant correlation between Brand Awareness and Repurchase Intention in Tokopedia with a significance value of 0.004. The correlation coefficient is 0.338, which means it has a moderate and positive level of correlation. (2) There is also a very significant correlation between Brand Association and Repurchase Intention in Tokopedia with a significance value of 0.006. Meanwhile, the correlation coefficient is 0.325, which means it has a moderate and positive level of correlation.]]>
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