Proceeding International Conference on Information Technology and Business
2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8

Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application

Muhammad Saputra (Unknown)
Cahyani Pratisti (Unknown)
Novita Sari (Institut informatika dan bisnis darmajaya)
Niken Paramitasari (Unknown)

Article Info

Publish Date
22 Dec 2022

Abstract

Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision

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Journal Info
Proceeding International Conference on Information Technology and Business
Website

Abbrev

icitb

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive ...