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All Journal Proceeding International Conference on Information Technology and Business Jurnal Pengabdian kepada Masyarakat Nusantara MUHKAL: Jurnal Pengabdian Kepada Masyarakat
Novita Sari
Institut informatika dan bisnis darmajaya
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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POLITICAL STRATEGY OF MARKETING MIX OF PUBLIC DECISION TO CHOOSE PROSPECTIVE CANDIDATES MAYOR BANDAR LAMPUNG Novita Sari; Jefri Ardi; Adi Kurniawan; Cindya Vitarani
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study is to scrutinize the effect of the political marketing mix on the voters' decision. The concept of political marketing mix ie product, promotion, price and place were employed in this study. The method using mixed methods research is a research method by combining two research methods at the same time, qualitative and quantitative in a research activity, so that more of comprehensive, valid, reliable, and objective of data will be Obtained. Target respondents were Lampung city community who Voted for the 2020 Mayor election at Bandarlampung. With a sample of 400 responsiveness.Keywords: Political Marketing, Marketing Mix, the voters' decision.
Analysis of Factors Affecting Tourists’ Visiting Decision on Tourist Destinations in Lampung Province Novita Sari; Firmansyah Yunialfi Alfian; Muhammad Dwiyan Aditya
Prosiding International conference on Information Technology and Business (ICITB) 2021: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 7
Publisher : Proceeding International Conference on Information Technology and Business

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Lampung was one of the provinces in Indonesia that had great natural, cultural developed tourist attraction potentials. These potentials were seen on beautiful natural panoramas and geographical features including seas, rivers, hills, and mountains that had their own uniqueness and characteristics. Moreover, the diverse cultures and customs were also unique and different from the other provinces inIndonesia. With these conditions, Lampung was able to be developed as a tourist destination, particularly its location that was also very close to the Java Island and the other cities of Sumatra Island. Some of the natural and cultural beauty in Lampung had been developed and successfully became a tourist destination. Tourism spots commercialized in Lampung included beaches and seas with high waves, traditional customs, mountainous nature, forests, rivers with diving and fishing facilities and the other potentials. The problem of this research was the decreasing number of tourists visiting the tourist destinations in Lampung Province. The objective of this research was determining the factors affect ing the tourists’ visit ing decision on the tourist destinations in Lampung Province. In this research, aresearch model was developed with seven hypotheses that had been formulated. The number of sample of this research was 110 respondents as tourists visiting the tourist destinations in Lampung Province. The method of this research was the PLS-SEM method. The result of this research showed that the the Advertising, the servicequality, and the tourist attraction had a significant effect on the tourists’ visit ing decision; moreover, the variables that had a significant effect on the tourism image were the Advertising and the service quality. In addition, the variable affecting the tourist attraction was also the service quality. Keywords—Service Quality, Visiting Decision, Tourism Image, Advertising, Tourist Attraction
THE COMPARISON BETWEEN GRAB AND GOJEK IN BANDAR LAMPUNG, INDONESIA Puteri Nuraliah Binti Raja Afandi; Siti Muzainah binti Mohamad Marzuki; Novita Sari
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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There are a lot of company that provide a service to customer. Through provide services, company can gain a lot of profit. Services are activities, which are offered for sale or are provided in connection with sales of goods. Services are intangible, difficult to attain quality standard and it involves expenditure without tangible return benefit. Therefore, the researcher had choose topic “The Comparison between Grab and Gojek “. This is because both provide services to their customer. The purpose this research is to identify how the seven tools marketing mix used to compare between Grab and Gojek. The researcher measured the information about both application by using marketing mix, which is product, price, place, promotion, process, people and physical evidence. Besides, there are surveys that the researcher already made to gain a lot of feedback from the respondent who are using both transportation. The survey form have been given to 100 respondents randomly in Bandar Lampung, Indonesia. The questions are provide by using google form. Even though, Grab and Gojek look similar but there have differentiation between both applications. The researcher will identify the SWOT analysis for both. Grab and Gojek should know how to overcome their weaknesses and ensure that their services remain the choice and loyalty of their customers.Keywords: comparison, Grab, Gojek, SWOT
Tourist Decisions Visit Attractions In Lampung Province Through Electronic Word Of Mouth (E-WOM) Novita Sari; Muhammad Saputra
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Proceeding International Conference on Information Technology and Business

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Tourism is a potential source of income. The phenomenon of the increase and decrease of visiting tourists is needed an information media to introduce the tourist attraction of Lampung Province to increase the number of tourists visiting Lampung Province. The purpose of this study was to determine the effect of Electronic Word of Mouth (E-WOM) with the Intensity dimension, Valence of Opinin, Conten on Tourist Decisions Visiting Attractions in Lampung Province. This type of research is this associative study. The sampling used in this study was purposive sampling with as many samples. Methods Analysis of data in this study using path analysis. The results of the analysis There is the influence of Intensity on the decision to visit tourists to Lampung Province. There is no effect of Valence of Opinin on decisions visiting tourists to Lampung Province. There is a Content influence on the decision to visit tourists to Lampung Province. Content variable (X3) affects the most on visiting decisions by 73.2%Keywords: Electronic Word Of Mouth (E-WOM), Visiting Decision, Tourism Object, Lampung
Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application Muhammad Saputra; Cahyani Pratisti; Novita Sari; Niken Paramitasari
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision
REKAYASA INOVASI PENGEMBANGAN PEMASARAN PRODUK UMKM MASYARAKAT DESA SINDANG SARI Novita Sari
MUHKAL Vol 1 No 1 (2023)
Publisher : STIE Muhammadiyah Kalianda

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Abstract

Sindang Sari Village is one of the villages that has an individual medium-sized business activity unit that is not yet organized for marketing and product publication on digital media platforms, so it requires coaching and empowerment by students to build marketing alternatives that can help increase results. and the economy of SMEs and society. The method used is the development of science and technology as well as the practice of using online media starting with the use of Smartphones that can be well accessed by the MSME activist community. All forms of PKPM activities are carried out by observing to find out the background of the problems needed by village MSME activists. Results and impacts, these programs have been implemented well and play a role in increasing the results of improving the community's economy and acting as community skills towards online media.
Peran Himpunan Mahasiswa Manajemen Dalam Membangun Literasi Digital di Kemiling Ahnaf Ronaldo Nadhir; Ahmad Nur Hakim Amrullah; Alda Caesar Valensia; Desi Ratna Sari; Yan Aditiya Pratama; Muprihan Thaib; Novita Sari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Cv. Utility Project Solution

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Abstract

Kecamatan Kemiling memiliki keunggulan dalam sektor pariwisata, pertanian, dan industri, yang dapat dikembangkan lebih jauh melalui pendekatan inovatif. Hal ini membutuhkan peran mahasiswa dalam Program Pengabdian Organisasi Kemahasiswaan IIB Darmajaya untuk mengembangkan potensi pariwisata berbasis teknologi digital di Kecamatan Kemiling. Namun, perlu adanya dengan mempertimbangkan urgensi terkait kepahaman integrasi teknologi digital untuk memperkuat promosi pariwisata, melestarikan budaya lokal, dan mendorong pertumbuhan ekonomi local. Tahapan pelaksanaan program meliputi persiapan, pelaksanaan kegiatan, analisis hasil, dan evaluasi menyeluruh. Salah satu aspek penting dalam program ini adalah pelatihan literasi digital dan keamanan siber yang ditujukan untuk meningkatkan kemampuan masyarakat dalam mengadopsi teknologi secara aman dan efektif. Evaluasi program menunjukkan keberhasilan, dengan peningkatan skor literasi digital peserta dari 8,8 menjadi 8,9 serta peningkatan tata kelola manajemen dari 8,62 ke 8,87, mencerminkan efektivitas pelatihan yang diberikan. Hasil dari program ini diharapkan mampu menciptakan sinergi antara teknologi digital, ekonomi lokal, dan pelestarian budaya. Dengan pendekatan tersebut, program ini diharapkan tidak hanya meningkatkan jumlah wisatawan tetapi juga mendukung keberlanjutan sektor UMKM. Dengan demikian, Program Pengabdian Organisasi Kemahasiswaan di IIB Darmajaya dapat menjadi penggerak utama pembangunan berkelanjutan di Kecamatan Kemiling.
Co-Authors Adi Kurniawan Ahmad Nur Hakim Amrullah Ahnaf Ronaldo Nadhir Alda Caesar Valensia Cahyani Pratisti Cindya Vitarani Desi Ratna Sari Firmansyah Yunialfi Alfian Jefri Ardi Muhammad Dwiyan Aditya Muhammad Saputra Muprihan Thaib Niken Paramitasari Puteri Nuraliah Binti Raja Afandi Siti Muzainah binti Mohamad Marzuki Yan Aditiya Pratama