Formosa Journal of Applied Sciences (FJAS)
Vol. 1 No. 7 (2022): Desember 2022

Marketing Strategy for Sabar Savings (Eid Savings) in Increasing the Number of Members at KSPPS BMT NU Leces Branch

Nurdian Nila Sari (Universitas Islam Zainul Hasan Genggong)
Yeni Kartikawati (Universitas Islam Zainul Hasan Genggong)

Article Info

Publish Date
29 Dec 2022

Abstract

KSPPS BMT NU Leces Branch is an Islamic financial institution that provides a variety of savings and financing products. One of the savings products at KSPPS BMT NU Leces Branch is the SABAR Savings (Eid savings) where this patient savings is provided for customers who are interested in saving for the needs of the holidays. The aim of this research is to analyze the marketing strategy of Lebaran Savings Savings (SABAR) in increasing members at KSPPS BMT NU Leces Branch. ) In Increasing Members at KSPPS BMT NU Leces Branch, the results of the study show that the marketing strategy for SABAR savings at KSPPS BMT NU Leces branch first looks at the situation, so they know the steps in marketing their products.

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Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...