Jurnal Pengabdian Mandiri
Vol. 1 No. 12: Desember 2022

THE ROLE OF DIGITAL MARKETING IN INCREASING SALES TURNOVER FOR MICRO, SMALL, AND MEDIUM ENTERPRISES

Saut Maruli Tua Pandiangan (Politeknik Unggulan Cipta Mandiri, Indonesia)
Cut Susan Octiva (Universitas Amir Hamzah, Indonesia)
Muhammad Yusuf (STIA Bandung, Indonesia)
Suryani Suryani (Universitas Al-Khairiyah, Indonesia)
Revi Sesario (Politeknik Negeri Pontianak, Indonesia)



Article Info

Publish Date
23 Dec 2022

Abstract

The purpose of this community service activity is to socialize the role of digital marketing in increasing sales turnover for Micro, Small, and Medium Enterprises (MSMEs). Based on the problems found and formulated, the problem solving framework carried out through this community service activity is to socialize the use of digital marketing in order to help increase sales turnover to MSMEs. In this socialization, the authors target MSMEs actors as learning digital marketing. The implementation of community service socialization activities is carried out using lecture, tutorial, and discussion methods. This socialization activity is very beneficial for MSMEs who have small businesses. The material provided can also add to the understanding of knowledge and practice of using Facebook or Instagram for product promotion. Through this socialization activity, it is hoped that it will increase the awareness of MSMEs community in Gaharu Village, Medan Timur District, Medan City, North Sumatra Province to start practicing the use of Facebook or Instagram for product promotion. It is hoped that MSMEs actors can share knowledge about using Facebook or Instagram for product promotion to other MSMEs actors. It is also hoped that the organizing committee will be able to organize socialization activities with topics related to other MSMEs so that they can be explored and practiced in the world of MSMEs.

Copyrights © 2022






Journal Info

Abbrev

JPM

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that ...