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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Darma Agung Quantitative Economics and Management Studies Jurnal Ekonomi Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Proceeding of The International Conference on Economics and Business Gemilang: Jurnal Manajemen dan Akuntansi Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy International Journal of Economics and Management Research Perigel: Jurnal Penyuluhan Masyarakat Indonesia Transformasi: Journal of Economics and Business Management Journal of Applied Management and Business Administration Riwayat: Educational Journal of History and Humanities Asian Journal of Management, Entrepreneurship and Social Science
Muhammad Yusuf
STIA Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Dampak Kompensasi, motivasi dan Kepuasan Kerja Terhadap Kinerja Karyawan di Perusahaan: Review Literature Sutrisno Sutrisno; Herdiyanti Herdiyanti; Muhammad Asir; Muhammad Yusuf; Rian Ardianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1198

Abstract

Faktor-faktor yang mempengaruhi kinerja karyawan adalah kompensasi, motivasi dan kepuasan. Kompensasi adalah jumlah paket yang ditawarkan organisasi kepada pekerja sebagai imbalan terhadap pengguna karyawan di perusahaan. Metode penelitian yang dipakai dalam penelitian ini adalah metode kualitatif berupa studi literature atau Library Research. Jenis penelitian ini adalah mengkaji suatu teori dengan membandingkannya beberapa teori-teori yang ada pada literature atau hasil penelitian sebelumnya yang termuat dalam artikel-artikel ilmiah yang sesuai dengan bidang manajemen sumber daya manusia.  Semua artikel ilmiah yang disitasi bersumber dari pencarian data literasi Mendeley dan Google scholar. Berdasarkan kajian pustaka dan pembahasan maka dapat disimpulkan 1. Kompensasi yang diberikan pimpinan terhadap karyawan berpengaruh signifikat terhadap kinerja perusahaan di perusahaan 2. Motivasi yang diberikan  pimpinan pada karyawan berpengaruh nyata pada kualitas kinerja karyawan 3. Kepuasan karyawan dalam bekerja berpengaruh nyata pada kualitas kinerja karyawan. Kata kunci: Kompensasi, Motivasi, Kepuasan Kerja
Analisis Peran Social Media Marketing, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Pelanggan Rumah Makan Di Jawa Barat Rio Haribowo; Hendy Tannady; Muhammad Yusuf; Galih Wisnu Wardhana; Syamsurizal Syamsurizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1282

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, pemasaran media sosial, dan kesadaran merek terhadapkeputusan pembelian di Restoran Gajah Mungkur. Penelitian ini menggunakan teknik nonprobability sampling. Hasil dari 200 responden yangdiolah dengan menggunakan program SPSS Statistics 27 menunjukkan bahwa variabel kualitas produk berpengaruh terhadap keputusan pembeliandengan nilai T hitung> T tabel = 2,615> 1,972. Variabel pemasaran media sosial berpengaruh terhadap keputusan pembelian dengan nilai T hitung> Ttabel = 3,896> 1,972. Variabel Brand Awarness berpengaruh terhadap keputusan pembelian dengan nilai T hitung> T tabel = 13.132> 1.972.Variabel pemasaran media sosial, kualitas layanan, dan lokasi secara simultan berpengaruh terhadap keputusan pembelian dengan nilai F hitung> Ftabel = 189,771> 2,650. Hal ini menjelaskan bahwa Ho ditolak dan Ha diterima yang berarti variabel kualitas produk, pemasaran media sosial, dankesadaran merek berpengaruh secara parsial maupun simultan.
EFFECT OF COMPETENCE AND COMPENSATION ON EMPLOYEE PERFORMANCE Chevy Herli Sumerli A; Deddy Novie Citra Atra; Yeti Yeti; Betty Rahayu; Muhammad Yusuf
Journal of Innovation Research and Knowledge Vol. 2 No. 6: November 2022
Publisher : Bajang Institute

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Abstract

The purpose of this study to discuss about effect of competence and compensation on employee performance. This type of research is a correlational study. The population in this study are employees of PT Bintang Parabola, amounting to 75 people. In this study the authors used a population of 75 employees at PT Bintang Parabola by calculating the sample size using saturated sampling technique. Methods of data analysis using the t test. The research results show that competence has a significant effect on employee performance at PT Bintang Parabola. Compensation has a significant effect on employee performance at PT. Bintang Parabola.
COMPARATIVE ANALYSIS OF INDONESIAN HOUSEHOLD CONSUMPTION EXPENDITURE 2018-2021 Rio Haribowo; Irwan Moridu; M. Rafid; Karnawi Kamar; Muhammad Yusuf
Journal of Innovation Research and Knowledge Vol. 2 No. 6: November 2022
Publisher : Bajang Institute

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Abstract

The purpose of this study to discuss about comparative analysis of Indonesian household consumption expenditure 2018-2021. This type of research is included in descriptive research. The data taken in this study used secondary data. Indonesian household consumption expenditure data from 2018 to 2021. The data analysis technique in this research uses descriptive qualitative. The research results show that even though it had experienced a deep contraction in 2020, expenditure for household consumption that is leisure and lifestyle experienced positive growth in 2021 of 2.97 percent. This shows that there has been a fairly good recovery during 2021
The Influence of Taste and Price on Consumer Satisfaction Ade Perdana Siregar; Nofirman Nofirman; Muhammad Yusuf; Imam Jayanto; Sri Rahayu
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.63 KB) | DOI: 10.35877/454RI.qems1276

Abstract

The purpose of this study was to analyze the influence of taste and price on consumer satisfaction at a western fast food restaurant. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that taste has a positive and significant effect on consumer satisfaction, the t-count value is 22,984 which is greater than the t-table value of 1.661, testing the second hypothesis (H2) which states that price has a positive and significant effect on consumer satisfaction, the t-count value is 23,908, which is greater than the t-table value of 1.661, which means that taste and price have a positive and significant effect on consumer satisfaction, while the R-square value obtained is 0.865 which states that the taste and price variables affect consumer satisfaction by 86.50% and the remaining 13.50% is influenced by other variables.
Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia – Food & Beverage Sector Sutrisno; Pandu Adi Cakranegara; Eka Hendrayani; Jean Richard Jokhu; Muhammad Yusuf
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.964

Abstract

The food and beverage industry is a significant business sector in Indonesia. Indonesian women are known to dominate the SMEs in this sector. There is a major reason for the dramatic increase in female entrepreneurs in Indonesia. Unfortunately, a lack of success and sustainability factors is a current barrier for a culinary business. The goal of this research is to identify the characteristics of today's female entrepreneurs and to look into the gap between the wave of female entrepreneurs and business sustainability. Research questions help to strengthen the problem statement by determining the research objectives. Researchers pose four research questions, followed by four hypotheses. To evaluate research work, this study employs a qualitative methodology. 108 female entrepreneurs were surveyed and interviewed by the researchers. The findings of the study highlight the primary reasons, failure factors, success factors, and obstacles to running.
ANALYSIS OF TYPICAL CAPABILITIES AND ENTREPRENEURIAL ORIENTATION AGAINST COMPETITIVE ADVANTAGE IN BANDUNG TRADITIONAL FOODS MSMES Ferdinandus Sampe; Andri Haryono; Daniel Lallo Pakiding; Norvadewi Norvadewi; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Traditional food is food that has been consumed since the previous generation, is regional in nature, and has been adapted to the tastes of the local community. The goal of this study is to determine the impact of distinct capabilities and entrepreneurial orientation on competitive advantage in traditional Bandung food SMEs. The independent variables in this study are distinct capabilities and entrepreneurial orientation, and the dependent variable is competitive advantage. The research method used is quantitative. In this study, 32 SMEs representative of Bandung traditional food were sampled using the saturated sample technique. The researchers used multiple linear regression analysis techniques with the SPSS data processing application version 26. According to the findings of this study, there was a positive and significant relationship between typical capabilities and competitive
EMPLOYEE PERFORMANCE AND HUMAN RESOURCE PROTECTION Ferdinandus Sampe; Pandu Adi Cakranegara; Muhammad Yusuf; Muji Rahayu; Rizki Alfadillah Nasution
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The goal of this study is to look into human resource protection (HR protection) and working conditions at Pt Telkom Indonesia Bandung Branch. This study employed a quantitative approach analysis, including regression method analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing, on a sample of 60 respondents. This study found that protecting human resources and working conditions has a significant positive effect on employee performance.
THE IMPACT OF GOODS PRODUCT PRICING STRATEGIES ON CONSUMER PURCHASING POWER: A REVIEW OF THE LITERATURE Pandu Adi Cakranegara; Wandi Kurniadi; Ferdinandus Sampe; Jouri Pangemanan; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The price of a product is a measure of the exchange rate used to obtain it in the form of money or goods. In order to achieve the desired business goal and profit, a company must exercise caution when determining the price of a product, service, or good. Pricing must take into account a variety of factors, as well as the best strategy. In this way, the set price can pique consumer interest and influence consumer purchasing power. The purpose of this research is to determine how the company's pricing affects consumers' purchasing power or purchasing interest. This study employed a qualitative approach in the form of literature reviews in the field of marketing management. Writing scientific articles necessitates the use of qualitative methods as well as literature studies or library research. The price of a company's product or service has a positive effect on consumer purchasing interest, so it is closely related to consumer purchasing power. Consumers' increased purchasing power at company-set prices has an impact on meeting company targets and increasing profits.
HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP Wandi Kurniadi; Luckhy Natalia Anastasye Lotte; Pandu Adi Cakranegara; Ferdinandus Sampe; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Many marriages have been made difficult by the phenomenon of prohibiting large-scale gatherings in order to halt the spread of Covid-19. To survive and grow, wedding planners must change their marketing communication strategy. The goal of this study is to look into Hanan's TikTok marketing communication strategy for increasing sales during the Covid-19 pandemic. To obtain concrete information, this study used descriptive qualitative data collection techniques such as interviews, documentation, and literature studies involving key informants and expert informants. Hanan's marketing communication strategy for increasing sales, according to the study's findings, is carried out using TikTok as the primary media in marketing communications in the pandemic era, with three types of content: education, entertainment, and promotion, all packaged in a creative message with an informational and emotional approach. Using TikTok's prime time is an attempt to select the most popular videos.
Co-Authors Abdul Manap Abubakar, Herminawaty Aep Saepudin Akhmad Baidun Andri Haryono Andriya Risdwiyanto Angga Kurniawan Anton Priyo Nugroho Arief Yanto Rukmana Arrifia Nurriqli Bambang Sucipto Barkah Rosadi Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie Cut Susan Octiva Daniel L. Pakiding Dian Indah Sari Dini Yani Eka Hendrayani Erinda Destry Rincani Erni Yuningsih Ery Rosmawati Etty Zuliawati Zed Fachrurazi Farida Akbarina Fasiha Fasiha Feb Amni Hayati Ferdinandus Sampe Ferdy Leuhery Frans Sudirjo Galih Wisnu Wardhana Geofakta Razali Ginanjar Wira Saputra Gusti Noorlitaria Achmad Hafidz Hanafiah Hardi Fardiansyah Harizahayu, Harizahayu Hendy Tannady Herdiyanti Herdiyanti Humiras Betty Marlina Sihombing I Ketut Suada I Nyoman Tri Sutaguna I Wayan Arthana Imam Jayanto Irwan Moridu ismunandar ismunandar Istikomah Istikomah Jean Richard Jokhu Jemi Pabisangan Tahirs Josua Sahala Jouri Pangemanan Juliani Pudjowati Kaharuddin Kaharuddin Karnawi Kamar Kurhayadi Kurhayadi Kushendar, Deden Hadi Luckhy Natalia Anastasye Lotte Ludia Panggalo M Rafid M. Rafid MASHUDI HARIYANTO Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Fauzi Mujahidin Mujahidin muji Rahayu Mulyati, Yuyun Murfani Umar Djalo Murwani Wulansari Nasution, Rizki Alfadillah Neneng Yanti Andriani Nofirman, Nofirman Norvadewi Nuuridha Matiin Pawit Wartono Prihadi, M Dana Putu Doddy Heka Ardana Rachid Chenini Rahma Saiyed Rahmadtiyah Hasanah Miftahuljannah Ramadhani Hamzah Rebecha Prananta Revi Sesario Rian Ardianto Rian Ardianto Rianda Hanis Rihfenti Ernayani Rio Haribowo Rio Haribowo Riza Bahtiar Sulistyan Rusydi Fauzan Rusydi Fauzan Saut Maruli Tua Pandiangan Siregar, Ade Perdana Slamet Maryoso Sofia Maulida Sri Masrifah Sri Rahayu Suryani Suryani syamsurizal syamsurizal Taime, Habel Tini Kartini Tuti Asmala Wandi Kurniadi Warkianto Widjaja Yeti Yeti Yogi Nurfauzi Zarkasi, Zarkasi Zenita Apriani